Insights
In our blog, we cover a range of topics from business strategy to marketing and great design.
Why Your Digital Transformation Should Start with a One-Page Future-Ready Business Strategy
In today's rapidly evolving business landscape, digital transformation is no longer a luxury, but a necessity....
Latest articles
Why Your Digital Transformation Should Start with a One-Page Future-Ready Business Strategy
In today's rapidly evolving business landscape, digital transformation is no longer a...
Unlocking Partnership Power
Read this article to learn how to realize your partnering opportunity for B2B marketing
The Podcast Boom: Why Audio Storytelling is Reshaping B2B Marketing
Read this article to learn how audio storytelling is reshaping B2B marketing
Whisper Search: The Looming Head-to-Head Battle in Search
In this article, I examine how websites are dying and voice search is growing.
Bossing the AI Bots: How Managers and SMEs are Becoming Super-Producers with AI
Regenerative AI is empowering experienced knowledge workers and managers to serve themselves to get jobs done faster, without human teams.
Short-Form Video
Read this article to learn how short-form video is transforming the marketing industry
B2B Content Diversification
Podcasts, YouTube, & Short-Form Video…Which Reigns Supreme? Compare and contrast the popularity and usefulness of the next generation of marketing channels and get the facts.
Should You be Thinking About Circular Marketing?
Circular marketing converts marketing spend into brand equity and goodwill. Learn how leading brands are making it work for them.
Partner Channel Strategy in 2024
Building an effective sales partner channel might be the best way to build a business in 2024
Marketing Your Authenticity – The Power of Being You
If you want to run a successful business in the digital age, you will need to market your authenticity. This article explains why …and how.
The Future of Digital Marketing is Not What You Expect
In this article Ian Tomlin, Founder of Newton Day, explains why B2B companies should adopt community-centric marketing.
What is a Gift Reward Strategy?
In this article we describe what a Gift Reward Strategy is and why every marketing campaigns needs to adopt it as a tactic for success.
An AI wrote this: Why using AI writing tools in copywriting is harder than you think
AI writing tools are set to reimagine the way content is produced. But would they make a good fit for your businesses?
Grow Faster by Becoming a Market Disrupter
Many struggle to pin down what makes their offer unique. Blue Ocean Strategy is a great tool to determine what makes it competitive.
10 Positive Business Growth Habits Every Startup Needs
These 10 positive growth habits we instil for our clients, helping them build their businesses effectively and boost shareholder value.
3 Things That Even the Best Startups Get Wrong
How do you make sure your startup marketing campaign succeeds? Here are 3 key concerns you need to get right.
A Guide to Lazy Marketing
Learn about the importance of lazy marketing to fuel your growth, and create that mountain of leads you’re searching for.
What is Growth Engineering (and how it differs from marketing)
What exactly is Growth Engineering, and in what ways does it differ from marketing? Here’s what every business leader should know.
Best Marketing Tech for Startups 2022
We spent the last 6-months looking into the best of marketing technology to find what works best for tech startups. Here’s our findings.
Using Blue Ocean Strategy Canvas in Proposition Development
Discover how you can use Using Blue Ocean Strategy Canvas to pitch your proposition perfectly.
Applied Balanced Scorecard is a must for any startup. Here’s why.
When should a STARTUP write up a business strategy? First month, after 3-months, and year. Read this article for tech marketing guru, Ian C.Tomlin, CEO of Newton Day.
Why your marketing always fails
Find out why STARTUPS should never do marketing with this article from tech marketing guru Ian C. Tomlin, CEO of Newton Day.
Can social media amplify your word-of-mouth marketing?
Social media can massively amplify your word-of-mouth marketing strategy, if you do it right. Read this article to find out how.
The Power of Word-of-Mouth Marketing
It’s no secret that word-of-mouth marketing is one of the most effective marketing methods out there. But why exactly is it so powerful?
What is word-of-mouth marketing, and why should you care?
Word-of-Mouth Marketing: What Is It?Word-of-mouth (WOM) is a marketing strategy that...
12 call-to-action (CTA) tools that convert visitors into buyers
Looking to increase your site conversion rate? Discover the latest customer engagement tools that encourage site visitors to get in touch.
Case study benefits – the importance of trust
Businesses rely on case studies and testimonials to build trust with their audience. Of...
Testimonial Video Platform Review 2022
Testimonials are key to win over potential customers. We provide an unbiased overview of the best video testimonials platforms for business.
Top 10 LinkedIn Hints and Tips
Read our latest LinkedIn messages and script ideas, handy when you want to connect with someone on LinkedIn.
Setting out your marketing strategy for 2022
In this article, we look at what challenges marketers might face this year and advise you on how to set out your new marketing strategy.
Denmark is building an artificial island to produce and store clean energy
Plans to build an artificial island for producing and storing clean energy have been given the green light in Denmark.
6 Marketing Steps for an Effective Startup
Building the basics of a startup marketing strategy needn’t be difficult. These are the 6 marketing steps that every effective startup needs.
Haptic gloves will let you touch and feel virtual objects
A video shared by VR tech firm Reality Labs shows off their prototype haptic gloves that will let you touch and feel virtual objects.
FlexStep is a staircase and wheelchair lift in one
This innovative staircase/wheelchair lift hybrid is a great solution for making buildings more accessible to people with disabilities.
Amplify and Amazon Prime Video’s spectacular 3D billboards for Wheel of Time
The newest advances in DOOH anamorphic 3D billboard technology allow for the creation of...
Tech Startups: Fail to Plan, Plan to Fail
In the early days of running a tech startup, you’re likely running low on time and knowledge. So what do you need to build into your plan?
The First Steps for a Startup
Knowledge and preparedness are vital for a smooth launch for your startup. Here are the key steps to complete in your first 30 days.
How to turn your side hustle into a business
Almost half of the workers in the UK are thought to have a side hustle. If you’ve got one, how do you turn it into a business?
Top UK Tech Startup Conferences to attend in 2021
Almost 20,000 startups were launched in 2020 alone and, as a result, there is a lot of...
Top 8 UK Tech Startup Accelerators
Are you a tech start up? Are you looking to scale up? Educate yourself? Network? If so,...
How to create a tone of voice that fits your business
How do you create a tone of voice that best fits your business and brand? Here are the 3 main things to consider.
Why does a brand need a Tone of Voice?
Tone of voice is not about what a company says, but rather how it says it and the...
How New Forms of Imaging and Digital Communications are Shaping the Future of Marketing
The BBC News on July 4 reported that Lithuania and Poland have built a digital window in...
Why Your B2B Marketing Campaign Needs a Rush
In a congested global market for products and services, any company hoping to be...
Newton Day is helping to find work-life experiences for graduates!
NEWS PROVIDED BY, Newton Day Ltd, 25th June 2021, 11:00 BSTLondon, UK, 25th June, 2021 -...
Alternative names for webinar
In a remote working world exhausted by webinar fatigue, how can you make your next virtual event stand out by re-branding it?
A customer-centric approach to marketing in a privacy-first world
Discover – Growing limits on the use of customer data cannot simply be circumvented through technical solutions.
Every customer we’ve won has come from word of mouth
Being good at what you do and delivering on your promises might just be your biggest marketing superpower
The Four Phases of B2B Tech Sales
There are not one but four phases to the sales lifecycle. How many are you leveraging in your marketing plan?
What is a beachhead strategy and why do you need one?
What is Beachhead Strategy?The term beachhead is derived from a military strategy that...
Learning from Your Mistakes
Every entrepreneur has their fair share of business flops and failures. Here are mine. Hopefully you can learn something from them as I did.
What Is Your Why
Every business needs a purpose behind its brand to explain to its workforce, investors,...
Webinars are great and all but isn’t it time you upscaled to live virtual events?
A storm of virtual live events is about to engulf the world of social business marketing. Find out why and the advantages they bring to your business.
How Co-Creation Blends IT Service Delivery and Service Delivery
Modern Co-creation methods and tools blend IT Service Delivery and Customer Experience Service Delivery to bring new ways to serve customer to-market faster
Co-Creation Workshops: The future of service design
Co-creation is about involving customers in the design of services. Discover how Newton Day achieves this using codeless app prototyping tools
Running Webinars to Generate Sales Leads
Webinars CAN be a great way to generate sales leads for B2B tech companies. Gow do you run webinars that produce sales leads? Read this article to find out!
The Webinar from Hell
When webinars go horribly wrong they can go badly wrong. Read our recommendations to find out how to avoid it from happening to you.
Three of the Best Webinar Poll Questions
If you’re not already polling webinar participants, this is why you should. Webinar Poll questions are a way to turn webinars into a sales lead generator.
Focus on the small things and keep it simple for online buyers
Are you concentrating enough to focus on the small things that will turn web surfers into buyers? Read this article to get some ideas on how to stand out.
The Ultimate Guide to Creating Sales Leads from Online Webinars
It’s not easy to get face-to-face sales meetings, especially after COVID-19. Read our ultimate guide to creating sales leads from online webinars to find out how to keep your sales moving forward while everyone is working from home.
B2B Sales: The Case for Dedicated Account Expansion Salespeople
Looking for B2B sales growth? Call the role what you will, your business will benefit from a dedicated role to win new business from customers. Here’s why.
What is SONAR1?
SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Learn more in this article.
SEO Framing and Why It Matters
Every business needs to appear in search engine results for key phrases relating to its subject. More than this, they must be an authority on their subject. Learn more here…
Why Your Business Needs Its Very Own Storybook
A Strategy Storybook is business-critical for your enterprise because it captures, gains consensus and articulates answers to the most important that tell the story of your business. Find out more about it and how to create yours.
What is B2B marketing?
What CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era?
Best Video Marketing Apps for B2B Marketing and Sales Enablement
Make more use of video in your b2b marketingSynopsisAre you using video marketing apps...
The Ultimate Guide to Cutting B2B Marketing Costs & Boosting Sales
B2B marketing can be expensive, but there are several strategies you can use to save money while still achieving your marketing goals.
Is an enterprise SaaS and robot frenzy distracting you from true progress in your digital transformation?
Is an enterprise SaaS and robot frenzy distracting you from true progress in your digital transformation?
Why Your FTE Number Isn’t A Useful Measure Of Anything Good Anymore
Do you remember how pre-2000's every RFP measured FTEs as a default? Back then it was...
What is Conversational Marketing?
A function of marketing, Conversational Marketing describes the discipline of engaging an audience in one-to-one conversations at scale to create a customer
Top 3 Priorities B2B Marketers Can’t Ignore
Considering your marketing priorities? These are the top 3 survival factors B2B marketers can’t afford to ignore.
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