SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Where SONAR1 Came From SONAR1 was developed through the customer...
Search Engine Optimization (SEO) and its role in Conversational Marketing The Google search used by millions of people every day is the most popular method on the planet to learn something new. It is the teacher of successive digital generations. But...
A Strategy Storybook? Yes really! A Strategy Storybook is business-critical for your enterprise because it captures, gains consensus between stakeholders and articulates answers to the most important that tell the story of your business. Find out more...
And what CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era? Speak to most B2B salespeople (and some CEOs for that matter) about marketing and they’ll tell you it’s a cost while sales is a revenue source. I’d disagree. I’ve...
The early New Year is a time to freshen-up the tech marketing plan for your business. Before writing your 90-day plan for the first quarter of the New Year, take a moment to reflect on what’s not working and what you could be doing differently. Take a read from the...
What’s the best way to cut B2B marketing spend? ANSWER: The best way to cut marketing spend is to spend less on dysfunctional sales and marketing initiatives, and more on joined-up conversational marketing paths that you KNOW produce results! Speak to most B2B...
As a function of Business-to-Business and Business-to-Consumer marketing, Conversational Marketing describes the discipline of engaging customers in one-to-one conversations through all forms of marketing communications channels with the ambition of engaging with new...
I’ve been a B2B marketer since 1990 and in that time, the discipline has transformed beyond recognition. When I started, the customers I served relied largely on the guidance of our sales executives, and those of our rivals, to compare options and decide what to buy....
Businesses rely on case studies and testimonials to tell their story and build trust. Of all the things a good case study can do for you, trust is arguably the key driver for investing time and money to build a pot of persuasive credentials. If a customer doesn’t...
In this article, we provide an unbiased overview of the best platforms for video testimonials for business. We’ve scoured the market to find the simplest, the cheapest, the most feature-rich, and the most convenient video testimonial software for your...
Our latest LinkedIn message and script ideas that will help you build connections on LinkedIn LinkedIn is the most effective channel to market in the B2B world. Today it has more than 740 million people (2021 figures) and, according to CRM provider Hubspot, LinkedIn...
2022 won’t be just another year for a great many people. COVID-19 in its various forms made sure of that. Marketing to businesses in 2022 will require marketers to pull out the stops to step out into the light, entertain audiences, and find new innovative ways to tap...
Every startup business runs short on funds, and time. When you’re a founder and you’re spreading your time thin, how do you do ‘enough’ to keep the marketing plate spinning? These are the 6 essential startup marketing steps every effective startup needs. 1: Create a...
This video from Meta (formerly Facebook) owned VR tech company, Reality Labs, gives us a preview of the groundbreaking haptic technology their team has been working on for several years. These haptic gloves, when released, will let you experience virtual reality on a...
FlexStep is a stairlift manufactured and developed by a Danish welfare technology company Liftup. The innovative design sees the transformation of a staircase into a wheelchair lift with a push of a button. Creative and well-designed, FlexStep is a great solution to...
The newest advances in DOOH anamorphic 3D billboard technology allow for the creation of never-before-seen immersive experiences, blurring the line between reality and fantasy. Steve Hughes, Brand and Experimental specialist at Amplify lets us in for a preview of the...
Fail to plan, plan to fail—but when you’re in the early days of running a tech startup, founders are short on time (and there’s a lot you still don’t know about your customer audience, your product offer, and how to run a business), what do you need to...
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