WHAT IS SONAR1?

SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Where SONAR1 Came From SONAR1 was developed through the customer...

SEO FRAMING AND WHY IT MATTERS

Search Engine Optimization (SEO) and its role in Conversational Marketing The Google search used by millions of people every day is the most popular method on the planet to learn something new.  It is the teacher of successive digital generations.  But...

What is B2B marketing?

And what CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era? Speak to most B2B salespeople (and some CEOs for that matter) about marketing and they’ll tell you it’s a cost while sales is a revenue source. I’d disagree. I’ve...

Tech Marketing Plan for 2020

The early New Year is a time to freshen-up the tech marketing plan for your business. Before writing your 90-day plan for the first quarter of the New Year, take a moment to reflect on what’s not working and what you could be doing differently. Take a read from the...

Best Way to Cut B2B Marketing Spend?

What’s the best way to cut  B2B marketing spend? ANSWER:  The best way to cut marketing spend is to spend less on dysfunctional sales and marketing initiatives, and more on joined-up conversational marketing paths that you KNOW produce results! Speak to most B2B...

What is Conversational Marketing?

As a function of Business-to-Business and Business-to-Consumer marketing, Conversational Marketing describes the discipline of engaging customers in one-to-one conversations through all forms of marketing communications channels with the ambition of engaging with new...

Testimonial Video Platform Review 2022

In this article, we provide an unbiased overview of the best platforms for video testimonials for business.   We’ve scoured the market to find the simplest, the cheapest, the most feature-rich, and the most convenient video testimonial software for your...

Top 10 LinkedIn Hints and Tips

Our latest LinkedIn message and script ideas that will help you build connections on LinkedIn LinkedIn is the most effective channel to market in the B2B world.  Today it has more than 740 million people  (2021 figures) and, according to CRM provider Hubspot, LinkedIn...

Setting out your marketing strategy for 2022

2022 won’t be just another year for a great many people. COVID-19 in its various forms made sure of that. Marketing to businesses in 2022 will require marketers to pull out the stops to step out into the light, entertain audiences, and find new innovative ways to tap...

6 Marketing Steps for an Effective Startup

Every startup business runs short on funds, and time. When you’re a founder and you’re spreading your time thin, how do you do ‘enough’ to keep the marketing plate spinning? These are the 6 essential startup marketing steps every effective startup needs. 1: Create a...

FlexStep is a staircase and wheelchair lift in one

FlexStep is a stairlift manufactured and developed by a Danish welfare technology company Liftup. The innovative design sees the transformation of a staircase into a wheelchair lift with a push of a button. Creative and well-designed, FlexStep is a great solution to...