What is SONAR1?

SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Where SONAR1 Came From SONAR1 was developed through the customer...

SEO Framing and Why It Matters

Search Engine Optimization (SEO) and its role in Conversational Marketing The Google search used by millions of people every day is the most popular method on the planet to learn something new.  It is the teacher of successive digital generations.  But...

What is B2B marketing?

And what CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era? Speak to most B2B salespeople (and some CEOs for that matter) about marketing and they’ll tell you it’s a cost while sales is a revenue source. I’d disagree. I’ve...

What is Conversational Marketing?

As a function of B2B and B2C marketing, Conversational Marketing describes the discipline of engaging customers in one-to-one conversations through all forms of marketing communications channels with the ambition of engaging with new and prospective customers into a...

Unlocking Partnership Power

Unlocking Partnership Power How Vendor Sales Enablement Fuels Shared Success Are you making the most of your B2B marketing opportunity?  Is your Sales Enablement approach letting you down.  Read this article to find out what you might be missing > #MarketingAnimals...

The Podcast Boom

The Podcast Boom Why Audio Storytelling is Reshaping B2B Marketing Are you making the most of podcasts in your marketing?  If you aren’t, perhaps you should be. Read this article and check out the case for podcasting in B2B > #MarketingAnimals #B2BMarketing....

Whisper Search

Voice Search Versus Web Search The Looming Head-to-Head Battle in Search Voice search and regenerative AI is re-defining online marketing.  Are you ready for the new era of search?  Read this article to learn more > #MarketingAnimals  #B2BMarketing  #Artificial...

Bossing the AI Bots

Bossing the AI Bots How Managers and SMEs are Becoming Super-Producers with AI AI is forging the art of asking the right questions.  Are you leveraging your subject matter expertise to become an AI boss? #MarketingAnimals  #B2BMarketing  #Artificial Intelligence ...

Short-Form Video

Grab Your Phones Why Short-Form Video is Your Untapped Growth Engine Are you making the most of short-form video in your marketing?  If you aren’t, perhaps you should be. Read this article and check out the facts. #MarketingAnimals #B2BMarketing  3-Minute read...

B2B Content Diversification

B2B Content Diversification Podcasts, YouTube, & Short-Form Video...Which Reigns Supreme? How many of your B2B decision makers are checking out new sources of content like podcasts, youtube video channels and short-form video?  Compare and contrast the popularity and...

Partner Channel Strategy in 2024

Sales Partner Channel Strategy A sales partner channel might just be the best way to build a B2B business in 2024.  In this article, we explore what a Sales Partner engagement strategy looks like in 2024 in the new era of circular marketing.  2-Minute read Ian C...

What is a Gift Reward Strategy?

What is a Gift Reward Strategy? (and why you need one to supercharge your CTAs) You’ve probably noticed, online site visitors don’t dowload as much from your website as they used to be.  Call-to-Action (CTA) tools aren’t as effective today thanks to...

Grow Faster by Becoming a Market Disrupter

Grow Faster by Becoming a Market Disrupter } 7 min read Ian C. Tomlin The Blue Ocean Strategy is a great tool that helps you understand how your business can compete against its rivals. Find out what it is and how to use it. Your business value proposition must stand...

A Guide to Lazy Marketing

} 10 min read Ian C. Tomlin Every B2B startup business needs to be good at digital marketing to reach its customers. Why? Because, according to Gartner, nearly 80% of the B2B buying cycle happens before a prospect ever speaks to a customer—and it happens online. Read...

Best Marketing Tech for Startups 2022

} 20 min read Ian C. Tomlin We’ve spent the last 6-months looking into the best of marketing technology, considering what works best for tech startup businesses. In this article we uncover our findings. Jump to our Top 10 List of Marketing Technology Tools every...

Why your marketing always fails

} 10 min read Ian C. Tomlin Marketing.  It’s one of those business terms that’s shrouded in mystery. For tech startup founders, it can feel like a huge mountain to climb without a map to guide them. Marketing gurus seem to offer all the answers, and yet… how do you...

Testimonial Video Platform Review 2022

In this article, we provide an unbiased overview of the best platforms for video testimonials for business.   We’ve scoured the market to find the simplest, the cheapest, the most feature-rich, and the most convenient video testimonial software for your...

Top 10 LinkedIn Hints and Tips

Our latest LinkedIn message and script ideas that will help you build connections on LinkedIn LinkedIn is the most effective channel to market in the B2B world.  Today it has more than 740 million people  (2021 figures) and, according to CRM provider Hubspot, LinkedIn...

Setting out your marketing strategy for 2022

2022 won’t be just another year for a great many people. COVID-19 in its various forms made sure of that. Marketing to businesses in 2022 will require marketers to pull out the stops to step out into the light, entertain audiences, and find new innovative ways to tap...