Testimonial Video Platform Review 2022

In this article, we provide an unbiased overview of the best platforms for video testimonials for business.   We’ve scoured the market to find the simplest, the cheapest, the most feature-rich, and the most convenient video testimonial software for your...

Top 10 LinkedIn Hints and Tips

Our latest LinkedIn message and script ideas that will help you build connections on LinkedIn LinkedIn is the most effective channel to market in the B2B world.  Today it has more than 740 million people  (2021 figures) and, according to CRM provider Hubspot, LinkedIn...

Top UK Tech Startup Conferences to attend in 2021

Almost 20,000 startups were launched in 2020 alone and, as a result, there is a lot of interest in startup conferences occurring in the UK or online. In this article, we’ve put together a roundup of exciting tech startup conferences in the UK, either in-person or...

Alternative names for webinar

In a remote working world exhausted by webinar fatigue, how can you make your next virtual event stand out by re-branding it? Another webinar? You’re kidding right? Working remotely means we’ve all been stuck at home and relying heavily on social platforms like...

Every customer we’ve won has come from word of mouth

Being good at what you do and delivering on your promises might just be your biggest marketing superpower Creating new customers is hard Thanks to a heady mix of technology, data privacy regulations and the ability of buyers to develop their own knowledge and serve...

What is B2B marketing?

And what CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era? Speak to most B2B salespeople (and some CEOs for that matter) about marketing and they’ll tell you it’s a cost while sales is a revenue source. I’d disagree. I’ve...

Tech Marketing Plan for 2020

The early New Year is a time to freshen-up the tech marketing plan for your business. Before writing your 90-day plan for the first quarter of the New Year, take a moment to reflect on what’s not working and what you could be doing differently. Take a read from the...

Best Way to Cut B2B Marketing Spend?

What’s the best way to cut  B2B marketing spend? ANSWER:  The best way to cut marketing spend is to spend less on dysfunctional sales and marketing initiatives, and more on joined-up conversational marketing paths that you KNOW produce results! Speak to most B2B...