About Newton Day
We're making a better absurd world.
Newton Day is the new face of Management Consulting. We facilitate paradigm-shifting innovation, delivering real impact through best-practice methods blended with enterprise-AI know-how. We help enterprises design and implement resilient, future-ready strategies.
An ethically centred, family-run business, Newton Day has a reputation for helping leaders think absurd thoughts. Sir Isaac Newton's apple is our inspiration for outside-in thinking. We're living proof (BuildAnyFlipbook, BuildAnyAgent, Catalyst DMS, Synthesis, etc.) that, with a good team - and some absurd thinking - you can steal the market by making 'impossible' possible.
Audrey Hepburn said, "Nothing is impossible, the word itself says 'I'm possible.'"
We pride ourselves in discovering "blue oceans" through paradigm shift innovation, enabling organisations to anticipate and lever advantage through market shifts.
Providing performance tuning for businesses
AI Agent Operating Systems
A Sovereign AI Agent Management System (AIMS) will revolutionise how your business operates in an AI world. From automating routine tasks to enhancing customer interactions, we created an ISO 42001-compatible AIMS that adapts to your needs, streamlines processes, and drives efficiency.
Business Strategy
We help UK and European businesses navigate change in a complex AI world and seize opportunities. Whether it’s refining your value proposition, entering new markets, or optimising operations, our strategies are data-driven, actionable, and results-oriented.
Marketing
In today’s competitive landscape, standing out is more important than ever. Our marketing services combine creativity and analytics to craft campaigns that resonate with your audience, strengthen your brand, and drive measurable results.
We're the New Face of Management Consulting
Absurd Thinking
Our proprietary methods grounded on 3 decades of best practise married with enterprise-AI expertise will expose value in your industry ecosystem value chains. We help you translate opportunity into blue ocean strategies and digitally enabled solutions. We help organisations stay ahead of industry trends with transformative business models.
Tailored Approach
We don’t believe in one-size-fits-all. Every strategy and solution is customised to fit your unique needs.
Proven Expertise
Our team’s wealth of experience spans industries and disciplines, ensuring our absurd thinking delivers quantifiable results.
Client-Centricity
The ambition to disrupt is where our conversation begins. We always aim to exceed your expectations, by helping you to exceed yours.
"Innovation distinguishes between a leader and a follower."
Our Team
Ian Tomlin
JOINT CEO / HEAD OF GROWTH
Ian is our quintessential seasoned absurd thinker .. a paradigm shift strategist and marketer with 30+ years of experience in organisational design, consulting, digital innovation, and enterprise management practises.
Ian leads a large proportion of our client consulting engagements.
Erica Birtles
JOINT CEO (MATERNITY LEAVE)
Erica leads Newton Day’s marketing initiatives. Previously Interim CEO of the UWI, Erica is an accomplished marketing specialist with six years of front-line technology and consulting experience.
Trained by Ian and now alongside Ian, Erica leads client consulting engagements.
Mason Alexander
HEAD OF DIGITAL DELIVERY ADVISORY
Managing resource optimisation and operational excellence, Mason ensures our objectives are translated into outcomes.
Mason thrives in managing cross-functional teams to deliver high-impact projects on time and budget. He leads our digital delivery advisory team.
Jake Ellis
HEAD OF PLATFORMS ADVISORY
Jake has an encyclopaedic understanding of modern digital systems architectures and design methods. He leads Newton Day’s enterprise-AI platforms advisory team.
Aneena Saji
TECHNOLOGY OPERATIONS Advisory
Having completed her BA in Computer Science, Aneena has focused her career on solving business challenges with the ASP.NET / Azure tech stack and now leads our tech ops advisory team.
Riddhi Gujarathi
Head of AI Advisory
Riddhi holds a degree in AI & Data Science from Dr. D.Y. Patil Institute, where she developed her expertise in Python, ML, and data analysis. She is a machine learning enthusiast, currently diving into Neural Networks, particularly NLP and Computer Vision.
Amelie Clancy
MARKETING OPERATIONS ADVISORY
Amelie is an expert marketing practitioner with a track-record in running large and complex campaigns and sales programs at scale. Amelie has a gift for knowing what works with audiences to turn idle curiosity into actions.
Cybel Itani
Head of Data Science Advisory
Cybel is an experienced data product consultant with a passion for solving complex problems. Prior to joining Newton Day, Cybel was driving data science innovation in Jaguar Land Rover. Cybel leads our data science advisory team.
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