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LATEST ARTICLES
WHAT IS SONAR1?
SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Learn more in this article.
SEO FRAMING AND WHY IT MATTERS
Every business needs to appear in search engine results for key phrases relating to its subject. More than this, they must be an authority on their subject. Learn more here…
WHY YOUR BUSINESS NEEDS ITS VERY OWN STORYBOOK
A Strategy Storybook is business-critical for your enterprise because it captures, gains consensus and articulates answers to the most important that tell the story of your business. Find out more about it and how to create yours.
What is B2B marketing?
What CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era?
Tech Marketing Plan for 2020
Leading the sales and marketing agenda for a tech company or tech startup business? Thoughts moving towards writing your tech marketing plan for 2020? Here are some ideas from the Newton Day team on what you can do differently in the New Year to power sales results.
Best Way to Cut B2B Marketing Spend?
Are you expecting UNREALISTIC RESULTS from your lead B2B marketer? What should CEOs realistically expect from their B2B marketing leader (and spend) in a digital era?
What is Conversational Marketing?
A function of marketing, Conversational Marketing describes the discipline of engaging an audience in one-to-one conversations at scale to create a customer
Top 3 Priorities B2B Marketers Can’t Ignore
Considering your marketing priorities? These are the top 3 survival factors B2B marketers can’t afford to ignore.
Case study benefits – the importance of trust
Businesses rely on case studies and testimonials to tell their story and build trust. Of all the things a good case study can do for you, trust is arguably the key driver for investing time and money to build a pot of persuasive credentials. If a customer doesn’t...
Testimonial Video Platform Review 2022
Testimonials are key to win over potential customers. We provide an unbiased overview of the best video testimonials platforms for business.
Top 10 LinkedIn Hints and Tips
Read our latest LinkedIn messages and script ideas, handy when you want to connect with someone on LinkedIn.
Setting out your B2B marketing strategy for 2022
In this article, we look at what challenges marketers might face this year and how to set out your new B2B marketing strategy for 2022.
Denmark is building an artificial island to produce and store clean energy
Plans to build an artificial island for producing and storing clean energy have been given the green light in Denmark.
6 Marketing Steps for an Effective Startup
Building the basics of a startup marketing strategy needn’t be difficult. These are the 6 marketing steps that every effective startup needs.
Haptic gloves will let you touch and feel virtual objects
A video shared by VR tech firm Reality Labs shows off their prototype haptic gloves that will let you touch and feel virtual objects.
FlexStep is a staircase and wheelchair lift in one
This innovative staircase/wheelchair lift hybrid is a great solution for making buildings more accessible to people with disabilities.
Amplify and Amazon Prime Video’s spectacular 3D billboards for Wheel of Time
The newest advances in DOOH anamorphic 3D billboard technology allow for the creation of never-before-seen immersive experiences, blurring the line between reality and fantasy. Steve Hughes, Brand and Experimental specialist at Amplify lets us in for a preview of the...
Tech Startups: Fail to Plan, Plan to Fail
In the early days of running a tech startup, you’re likely running low on time and knowledge. So what do you need to build into your plan?
The First Steps for a Startup
Knowledge and preparedness are vital for a smooth launch for your startup. Here are the key steps to complete in your first 30 days.
How to turn your side hustle into a business
Almost half of the workers in the UK are thought to have a side hustle. If you’ve got one, how do you turn it into a business?
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