Know Your Customers
Get customers to want what you make.
How our customer insights service helps you stand out.
“The trouble nowadays is customers don’t know how to want what we make.”
-Bill Gates
In today’s market, creating demand is often more challenging than building the product itself. To succeed, businesses must deeply understand what matters most to their customers, outpacing their competitors in customer insight. Companies can no longer afford to be tone-deaf. At Newton Day, our customer service is powered by the remarkable effectiveness of genuinely listening to our customers’ needs.
Why listening matters more than knowing your product
Traditionally, businesses heavily promoted their products. However, in today’s customer-driven market, understanding what customers want is paramount. At Newton Days, we prioritize customer insights to craft marketing strategies that truly resonate.
Our approach
We conduct customer interviews with your business’s senior officer or CEO present, demonstrating your commitment to listening. Ironically, it’s easier and more effective for us to facilitate these interviews, as customers approach us without any preconceived notions about what we should know.
Our secret sauce
We go further than just checkboxes.
Introducing Issue Signature Analysis (ISA), a proven methodology for listening to customers. ISA helps distinguish between the functional and emotional buying priorities of your customers, and clarifies the difference between trust and goodwill.
At Newton Day, we believe active listening means more than just adapting feedback to fit pre-existing ideas. We practice objective listening, ensuring that customer insights are accurately interpreted and used to drive meaningful change.
What Our Clients Say
This is unquestionably the best exercise I’ve ever done as a business leader. It has allowed me to tune our business propositions to mirror customer needs.
Nick Lawrie
Managing Director, NDMC Consulting
Listening to customer in this way gives you the secret sauce to your business success.
Sid Vasili
CEO, Invapay
We got four times more insight than we were expecting. Works far better than surveys and focus groups. You have to be there to immerse yourself in the customer’s viewpoint.
Michael Cleavely
CEO, Francis North Group
Ready to ignite your growth?
Contact us today for a free consultation and learn how our marketing strategy services can help your business reach new heights.
Register your interest today and recieve a free copy of Ian Tomlin’s ebook “Forget Funnels, Build Bridges.”