Brand Identity
Have your brand stand out.
We help you create a unique brand signature and avoid obscurity.
Outreach has become congested.
Artificial intelligence and automation tools are flooding all available channels with millions of uploads daily. This highly competitive content “fatburg” is blocking you from being seen.
Today more than ever, it’s essential that you design brand communications to:
1. Be easily identified as coming from your business.
2. Be memorable by standing out.
Why stand out?
Brand design efforts often end in obscurity; a logo alone can’t prevent this. Your logo will appear across websites, ads, brochures, videos, and more, surrounded by countless other visuals and graphics.
To stand out, you need a unique brand signature—a creative catchphrase, visual element, or sound that instantly connects with your audience. It should reflect your personality and purpose, but above all, it must be memorable.
“It takes consumers less than 10 seconds to form an opinion about a brand based on its visuals.”
A well-designed logo can be recognized up to 55% faster than a text-based logo.
Studies show a 5% increase in sales for every 1% increase in brand awareness.
The 100 most valuable global brands generate an average of 11% more revenue than their competitors. (interbrand)
How we create unique signatures
When creating a new unique signature, we help you break down your options. Addressing your market, your brand channels, your internal culture and more.
With the ultimate goal of showing the world – and your audience – who you are, at first glance.
Signature Inspiration
LG’s Face
The LG logo includes a stylized face formed by the letters "L" and "G," creating a friendly, approachable image.
NBC's Peacock
While still a logo example, the NBC logo features a colorful peacock to represent color television and the diversity of their programming. It's a great example of summing up a brand within a metaphor.
IKEA Colours
The bold blue and yellow proud Swedish color scheme, along with the simple, functional layout of its catalog and stores, ensures instant recognition.
KFC Bucket
As both the product and the conduit for the brand, the KFC chicken bucket is iconic in it's appeal. A simple but effective red and white striped bucket with the Colonel's face on immediately inform anyone within view what's in it.
McDonald’s “I’m Lovin’ It”
This jingle is a brilliant example, paired with the catchy tune and the simple, memorable tagline, it has become globally recognized.
Netflix’s “TUDUM”
The distinctive “TUDUM” sound that plays before a show or movie starts on Netflix has become synonymous with the brand.
Nintendo Switch "Joycons"
A big part of what has made the Nintendo switch so special in the hearts of many is the attention to detail, the various noises it makes as you interact with it create a memorable sensation
(The Switch has sold over 125 million units, making it one of the best-selling consoles of all time.)
Skype’s Call Sound
The sometimes haunting ringtone and call connecting sound of Skype are immediately associated with the brand and a perfect example of using a sound as a motif.
Register Your Interest
Get in touch to discover how we can help you build your unique brand voice and signature. Register and claim your free copy of Ian Tomlin’s ebook “Forget Funnels, Build Bridges.”