NDlon

Brand Design & Identity

Create a unique brand signature

Outreach has become congested

The rise of AI tools means the web is getting flooded with masses of low quality content. This highly competitive content “fatberg” is blocking you from being seen. Today more than ever, it’s essential that your brand communications are:

1. Easily identified as coming from your business.

2. Memorable and stand-out.

The art of differentiation

Brand design efforts often end in obscurity. To truly stand out, you need a unique brand signature extending beyond a logo—a creative catchphrase, visual element or sound that reflects your personality and purpose, but above all, it must be memorable.

  • Studies show a 5% increase in sales for every 1% increase in brand awareness.
  • It takes consumers less than 10 seconds to form an opinion about a brand based on its visuals.
  • The 100 most valuable global brands generate an average of 11% more revenue than their competitors. (interbrand)
  • A well-designed logo can be recognized up to 55% faster than a text-based logo.

How we help you build a  unique brand signature

When creating a new unique signature, we help you break down your options. Addressing your market, your brand channels, your internal culture and more.

With the ultimate goal of showing the world – and your audience – who you are, at first glance.

Creative brand signature inspiration

Clever Logo

LG’s Face

The LG logo includes a stylized face formed by the letters "L" and "G," creating a friendly, approachable image.

Brand Metaphor

NBC's Peacock

While still a logo example, the NBC logo features a colorful peacock to represent color television and the diversity of their programming. It's a great example of summing up a brand within a metaphor.

Brand Colour

IKEA Colours

The bold blue and yellow proud Swedish color scheme, along with the simple, functional layout of its catalog and stores, ensures instant recognition.

Physical Medium

KFC Bucket

As both the product and the conduit for the brand, the KFC chicken bucket is iconic in it's appeal. A simple but effective red and white striped bucket with the Colonel's face on immediately inform anyone within view what's in it.

Jingle

McDonald’s “I’m Lovin’ It”

This jingle is a brilliant example, paired with the catchy tune and the simple, memorable tagline, it has become globally recognized.

Brand Sound

Netflix’s “TUDUM”

The distinctive “TUDUM” sound that plays before a show or movie starts on Netflix has become synonymous with the brand.

Brand Interaction

Nintendo Switch "Joycons"

A big part of what has made the Nintendo switch so special in the hearts of many is the attention to detail, the various noises it makes as you interact with it create a memorable sensation

(The Switch has sold over 125 million units, making it one of the best-selling consoles of all time.)

Notification Sound

Skype’s Call Sound

The sometimes haunting ringtone and call connecting sound of Skype are immediately associated with the brand and a perfect example of using a sound as a motif.

Ready to start your branding journey?

Get in touch to discover how we can help you build your unique brand voice and signature.