Is your brand equity growing?

Transactional outreach has become less and less effective due to an influx of ai generated content and the unrelenting avalanche of messages people receive. 

Buyers want to know ‘what makes your brand tick’ before they hear your sales pitch!  That comes from investing in the communities of interest they belong to, serving up value, and making conversation.

If your marketing is producing diminishing returns, it’s time to consider a fresh approach that works.  At Newton Day, we make your marketing spend work harder.

Save on Marketing Spend

Emails, LinkedIn and Social Media content, ads and video production…. it often feels like you are burning money on marketing and getting little back in return.

Rather than burning money on ‘spray and hope’ marketing outreach, wouldn’t you rather invest it into your future growth?

What if you could turn every marketing dollar into the goodwill of future buyers?

In the battle for ‘communities of interest’ it is companies that invest in brand equity over time that ultimately win.   

Hard sales can dissuade prospects

Prospects see salespeople as aggressive, with only one interest and conversation.  This hard selling approach brings little value to your audience and can cause more harm than good.

What is circular marketing?

Circular marketing happens when money spent on marketing is converted into different forms of asset valued by your company and its community of interest.  Rather than burning money on so many transactional campaigns, marketing spend is invested into building stakeholder goodwill within communities of interest that matter most to your business.

It’s about building brand equity within a community (or ‘communities’) of interest that your buyer persona frequents–giving your business the authority and permission to engage in topical commercial discussions–to then convert passive relationships into pro-active buying intent.



Brand Goodwill

Permission to Sell

Trusted Relationships


Buying Intent

Be Party to the Conversation

How we support your circular marketing agenda

Newton Day is a marketing company that helps organisations like yours to run effective circular marketing programs.  If you’d like to see your marketing budget better invested, get in touch.

Customer story discussion with CEO

Strategy and Operations

We coach businesses (and marketing teams) to transition to circular marketing.  This includes philosophy, organisational design, technology tools and ‘tech-stack,’ team training, community centric marketing techniques, activity planning, etc.  From here we transition into an oversight and operational performance advisor.

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Subject-Matter Expert Events

Our Co-Event program means we can fully outsource the design and implementation of effective SME-led event programs, so sales and marketing teams can focus on building opportunities, not getting ‘bums on seats.’  We operate a leading community of business experts and speakers on a variety of topics – including AI, DE&I, ESG, Finance, Growth, Digital Transformation, Digital Cities, IoT, Blockchain, Cloud Computing, Metaverse, etc. – to spice up the draw of your events to best-fit your audience.

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Building/Operating Partner Channels and Communities

Sometimes, it’s a better plan to not take community building in-house.  We run 3rd party programs to build communities on behalf of companies.  These might be partner programs, or product/service specific communities.   Additionally, communities can be fully gated, partially gated, or not at all.

startup employees in a meeting

Collaborative Web

Your website can be more than a digital business card.  Give your community of interest a reason to keep returning to your website by making it the place they go for knowledge, solutions and networking.

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Event Tech

Most virtual engagement solutions today – like webinars, roundtables, etc. – sponsor a one way communication flow.  New events tools are emerging to make virtual meetings immersive, engaging and worthy of attending live!  Discover new ways to build two-way conversations by getting in touch.

startup employees in a meeting

Martech for Circular CRM

A new generation of tech tools is emerging to support the circular revolution. 

As an affiliate partner to innovative martech companies, we can create your ideal circular CRM tech stack.

Word of mouth marketing concept

Speaker & Advisory Services

We run coaching, classroom training and speaker programs to promote the adoption of circular marketing, its methods and tools.

Take your next step today.