CIRCULAR MARKETING
Have you got enough sales leads?
Marketing and generating leads is one of the most important business functions.
However traditional marketing has become less and less effective due to an influx of ai generated content and the volume of outreach.
Changing your approach to be more circular can help.
Save On Marketing Spend
Obtaining fresh sales leads is traditionally based on a transactional model, where every dollar is spent to generate a sales lead irrespective of whether that lead bears fruit.
It often feels like you are burning money and rather than burning it, wouldn’t you rather invest it?
Hard sales can dissuade prospects
Prospects see salespeople as aggressive, with only one interest and conversation. This hard selling approach brings little value to your audience and can cause more harm than good.
What is circular marketing?
The circular marketing approach aims to build long term value from marketing spend by investing in building a community of interest around their offerings. Rather than burning money on so many transactions, the focus for marketeers is to convert money spent on marketing into different forms of asset valued by their company and its community of interest.
Build:
Brand Goodwill
Permission To Sell
Trusted Relationships
Buying Intent
Be A Part Of The Conversation
How we support your circular marketing agenda
Newton Day is a marketing company that helps organisations like yours to run effective circular marketing programs. If you’d like to see your marketing budget better invested, get in touch.
Strategy and Operations
We coach businesses (and marketing teams) to transition to circular marketing. This includes philosophy, organisational design, technology tools and ‘tech-stack,’ team training, community centric marketing techniques, activity planning, etc. From here we transition into an oversight and operational performance advisor.
Subject-Matter Expert Events
Our Co-Event program means we can fully outsource the design and implementation of effective SME-led event programs, so sales and marketing teams can focus on building opportunities, not getting ‘bums on seats.’ We operate a leading community of business experts and speakers on a variety of topics – including AI, DE&I, ESG, Finance, Growth, Digital Transformation, Digital Cities, IoT, Blockchain, Cloud Computing, Metaverse, etc. – to spice up the draw of your events to best-fit your audience.
Building/Operating Partner Channels and Communities
Sometimes, it’s a better plan to not take community building in-house. We run 3rd party programs to build communities on behalf of companies. These might be partner programs, or product/service specific communities. Additionally, communities can be fully gated, partially gated, or not at all.
Collaborative Web
Your website can be more than a digital business card. Give your community of interest a reason to keep returning to your website by making it the place they go for knowledge, solutions and networking.
Events Tech Stack
Most virtual engagement solutions today – like webinars, roundtables, etc. – sponsor a one way communication flow. New events tools are emerging to make virtual meetings immersive, engaging and worthy of attending live! Discover new ways to build two-way conversations by getting in touch.
Martech for Circular CRM
A new generation of tech tools is emerging to support the circular revolution.
As an affiliate partner to innovative martech companies, we can create your ideal circular CRM tech stack.
Speaker & Advisory Services
We run coaching, classroom training and speaker programs to promote the adoption of circular marketing, its methods and tools.