The newest advances in DOOH anamorphic 3D billboard technology allow for the creation of never-before-seen immersive experiences, blurring the line between reality and fantasy. Steve Hughes, Brand and Experimental specialist at Amplify lets us in for a preview of the future of entertainment.  The billboard, created by Amplify for the launch of the Amazon Original fantasy series ‘The Wheel of Time’, is set to appear in five more major cities worldwide. Without a doubt, technology is increasingly pushing the limits of creative advertising and brand experience.

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