The First Steps for a Startup

There’s a saying that working at a startup is like building a plane while flying it. Nothing could be truer. That’s why it’s crucial to have an understanding of how to build your startup, so you can be equipped with the right knowledge and tools for a smooth flight....

Top UK Tech Startup Conferences to attend in 2021

Almost 20,000 startups were launched in 2020 alone and, as a result, there is a lot of interest in startup conferences occurring in the UK or online. In this article, we’ve put together a roundup of exciting tech startup conferences in the UK, either in-person or...

Top 8 UK Tech Startup Accelerators

Are you a tech start up? Are you looking to scale up? Educate yourself? Network? If so, an accelerator program could provide you with the tools to do just that. What are the benefits of Accelerator Programs? Startup companies that leverage accelerator programs raise...

How to create a tone of voice that fits your business

Tone of Voice — How you say, what you say. In our previous article, we explained what tone of voice means and why it matters. This time, we offer up some tips on how to establish your own tone of voice for your business.  To start off, here are a couple of examples of...

Why does a brand need a Tone of Voice?

Tone of voice is not about what a company says, but rather how it says it and the impression it leaves on its audience. Companies can communicate their values and ethos through the phrases they use and the level of punctuation that sentences carry. A brands’ tone of...

Why Your B2B Marketing Campaign Needs a Rush

In a congested global market for products and services, any company hoping to be successful in seducing prospective customers to its door needs to be excellent—if not world-class—at multichannel marketing campaigns.  Building a high-performing marketing machine is not...

Alternative names for webinar

In a remote working world exhausted by webinar fatigue, how can you make your next virtual event stand out by re-branding it? Another webinar? You’re kidding right? Working remotely means we’ve all been stuck at home and relying heavily on social platforms like...