Dec 1, 2021 | Brand Strategy, Marketing Strategy
Every startup business runs short on funds, and time. When you’re a founder and you’re spreading your time thin, how do you do ‘enough’ to keep the marketing plate spinning? These are the 6 essential startup marketing steps every effective startup needs. 1: Create a...
Dec 1, 2021 | Apple Drop Moments
This video from Meta (formerly Facebook) owned VR tech company, Reality Labs, gives us a preview of the groundbreaking haptic technology their team has been working on for several years. These haptic gloves, when released, will let you experience virtual reality on a...
Dec 1, 2021 | Apple Drop Moments
FlexStep is a stairlift manufactured and developed by a Danish welfare technology company Liftup. The innovative design sees the transformation of a staircase into a wheelchair lift with a push of a button. Creative and well-designed, FlexStep is a great solution to...
Dec 1, 2021 | Apple Drop Moments
The newest advances in DOOH anamorphic 3D billboard technology allow for the creation of never-before-seen immersive experiences, blurring the line between reality and fantasy. Steve Hughes, Brand and Experimental specialist at Amplify lets us in for a preview of the...
Nov 18, 2021 | Brand Strategy, Marketing Strategy
Fail to plan, plan to fail—but when you’re in the early days of running a tech startup, founders are short on time (and there’s a lot you still don’t know about your customer audience, your product offer, and how to run a business), what do you need to...
Nov 2, 2021 | Conversational Marketing
There’s a saying that working at a startup is like building a plane while flying it. Nothing could be truer. That’s why it’s crucial to have an understanding of how to build your startup, so you can be equipped with the right knowledge and tools for a smooth flight....
Oct 20, 2021 | Conversational Marketing, Marketing Strategy
Almost half of the workers in the UK are thought to have a side hustle. If you’ve got one, how do you turn it into a business? And is it worth it? If we believe the press, most workers these days have a side hustle—essentially a hobby, activity, or interest that...
Oct 8, 2021 | Uncategorized
Almost 20,000 startups were launched in 2020 alone and, as a result, there is a lot of interest in startup conferences occurring in the UK or online. In this article, we’ve put together a roundup of exciting tech startup conferences in the UK, either in-person or...
Oct 4, 2021 | Marketing Strategy
Are you a tech start up? Are you looking to scale up? Educate yourself? Network? If so, an accelerator program could provide you with the tools to do just that. What are the benefits of Accelerator Programs? Startup companies that leverage accelerator programs raise...
Aug 18, 2021 | Brand Strategy
Tone of Voice — How you say, what you say. In our previous article, we explained what tone of voice means and why it matters. This time, we offer up some tips on how to establish your own tone of voice for your business. To start off, here are a couple of examples of...
Aug 16, 2021 | Marketing Strategy
Tone of voice is not about what a company says, but rather how it says it and the impression it leaves on its audience. Companies can communicate their values and ethos through the phrases they use and the level of punctuation that sentences carry. A brands’ tone of...
Jul 21, 2021 | Uncategorized
The BBC News on July 4 reported that Lithuania and Poland have built a digital window in the form of live broadcast, connecting two cities. The project blends technology and art, in what to all intents and purposes looks like a portal from a sci-fi adventure. One...
Jul 20, 2021 | Marketing Strategy
In a congested global market for products and services, any company hoping to be successful in seducing prospective customers to its door needs to be excellent—if not world-class—at multichannel marketing campaigns. Building a high-performing marketing machine is not...
Jun 25, 2021 | Press Release
NEWS PROVIDED BY, Newton Day Ltd, 25th June 2021, 11:00 BST London, UK, 25th June, 2021 – Newton Day is supporting PotNoodle 2021, helping to find work-life experiences for graduates! Newton Day is buzzed to be working with the team at GradBay to find internship...
Jun 22, 2021 | Uncategorized
In a remote working world exhausted by webinar fatigue, how can you make your next virtual event stand out by re-branding it? Another webinar? You’re kidding right? Working remotely means we’ve all been stuck at home and relying heavily on social platforms like...
Jun 21, 2021 | Uncategorized
Growing limits on the use of customer data cannot simply be circumvented through technical solutions. Any sustainable first-party data strategy must have the customer relationship at its core. Discover more in this article by Marc Brodherson, Adam Broitman, Jason...
May 7, 2021 | Uncategorized
Being good at what you do and delivering on your promises might just be your biggest marketing superpower Creating new customers is hard Thanks to a heady mix of technology, data privacy regulations and the ability of buyers to develop their own knowledge and serve...
May 6, 2021 | Marketing Strategy
Are you concentrating your spend on the least probable marketing projects? There are not one but four phases to the sales lifecycle. How many are you leveraging in your marketing plan? One of my biggest frustrations as a B2B tech marketer is the way so many tech...
May 5, 2021 | Brand Strategy, Marketing Strategy
What is Beachhead Strategy? The term beachhead is derived from a military strategy that advocates that, as you are approaching an enemy territory, you should plan and focus all your resources on winning a small border area that becomes a stronghold area from which to...
Jan 11, 2021 | Marketing Strategy
My Top 3 List of Infamous Personal Business Flops and Failures It’s not easy to turn an idea into a business that makes money. In my list of business flops and failures below, I share some of the ideas I’ve had over the years that never turned into...
Jan 6, 2021 | Brand Strategy
Every business needs a purpose behind its brand to explain to its workforce, investors, customers, prospects and partners why it exists. Today, more than ever, buyers are influenced by the ‘WHY’ of your business—and how your business contributes to society. How...
Jul 21, 2020 | Marketing Strategy
Done well, webinars have a major impact on the ability of your business to reach its audience. They provide an opportunity to develop new relationships and start conversations with an online audience. However, they have their flaws. For one, it’s hard to create a...
Jun 22, 2020 | Conversational Marketing
Today, we are seeing the roles of Service Delivery and IT Service Delivery blur–because codeless (sometimes called ‘No Code’) applications platforms are re-defining how service design and operations work. Central to this transformation is the role of...
Jun 22, 2020 | Conversational Marketing
by Ian Tomlin | Jun 22, 2020 | B2B Marketing, B2B Technology Marketing, Co-Creation, Conversational Marketing, Service Delivery | 0 comments You produce services to deliver value to customers. Achieving an above and beyond customer experience requires services to work...
Jun 17, 2020 | Conversational Marketing
UNTIL YOU CONVERT PARTICIPATION INTO SALES LEADS ALL YOU’VE DONE IS ADD COST TO YOUR BOTTOM LINE Okay, so you might see webinars as a way of ‘spreading your brand message’ but failing to create a buying interest means you’re doing something wrong in your webinar...
Jun 16, 2020 | Conversational Marketing
When webinars go horribly wrong We’ve all been there… Attending a webinar that’s nothing more than a sales pitch, presented by one presenter with a monotone voice and no personality! You DON’T want your customers or prospects to ever experience a bad webinar, so...
Jun 16, 2020 | Conversational Marketing
Webinar Poll Questions are the single most important feature of online webinar platforms to turn online conversations into sales opportunities and this is why… With platforms like GoToWebinar, Zoom Video Webinars and Cisco Webex Webinars you can run one or more online...
Apr 24, 2020 | Brand Strategy, Conversational Marketing
A MESSAGE TO TECH START-UPS I want to encourage you to think about the journey you’re asking your customer to take–from the moment they come across your website, or product, to the point they try it, if not buy it. Businesses spend a fortune developing...
Mar 21, 2020 | Conversational Marketing
Working from home? So is everyone else! At a time when face-to-face sales meetings are out of the question, you need ‘lead generating’ online webinars to keep your sales effort on-track. For many business-to-business companies, it’s never been more...
Jan 29, 2020 | Uncategorized
In this article we examine the argument for the recruitment of dedicated salespeople in the role of B2B account based business expansion sales specialists Account Expansion Salespeople, Customer Experience Execs., Account Based Sales Specialists… call them what...
