Jan 29, 2020 | Conversational Marketing
SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Where SONAR1 Came From SONAR1 was developed through the customer...
Jan 29, 2020 | Conversational Marketing
Search Engine Optimization (SEO) and its role in Conversational Marketing The Google search used by millions of people every day is the most popular method on the planet to learn something new. It is the teacher of successive digital generations. But...
Jan 29, 2020 | Conversational Marketing
A Strategy Storybook? Yes really! A Strategy Storybook is business-critical for your enterprise because it captures, gains consensus between stakeholders and articulates answers to the most important that tell the story of your business. Find out more...
Jan 22, 2020 | Conversational Marketing, Marketing Strategy
And what CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era? Speak to most B2B salespeople (and some CEOs for that matter) about marketing and they’ll tell you it’s a cost while sales is a revenue source. I’d disagree. I’ve...
Jan 14, 2020 | Conversational Marketing, Marketing Strategy, Uncategorized
Guide to Video Marketing Apps and their use in B2B Sales Enablement Make more use of video in your b2b marketing Learn More Synopsis Are you using video marketing apps in your B2B Marketing and B2B Sales Enablement? If you’re not, you should be. Video’s an essential...
Jul 10, 2019 | Marketing Strategy
The Ultimate Guide to Cutting B2B Marketing Costs & Boosting Sales } 7 min read Ian C. Tomlin As a B2B marketer, you’re always looking for ways to improve your ROI and increase your marketing effectiveness. However, with the ever-increasing costs of...
Jun 19, 2019 | Brand Strategy
Is it progress if a cannibal uses a fork? Stanislaw Jerzy LecIs It’s a funny thing. When leadership teams get wrapped up in software app selection discussions, the PURPOSE of technology can get so easily lost. It’s as if, the more technology options and...
May 21, 2019 | Uncategorized
Do you remember how pre-2000’s every RFP measured FTEs as a default? Back then it was presumed that if you employed lots of people that was a good thing. It charted your growth. It demonstrated that you were robust, that you could afford a large payroll. All...
Apr 25, 2019 | Conversational Marketing
As a function of B2B and B2C marketing, Conversational Marketing describes the discipline of engaging customers in one-to-one conversations through all forms of marketing communications channels with the ambition of engaging with new and prospective customers into a...
Apr 3, 2019 | Brand Strategy, Conversational Marketing, Marketing Strategy
Over the past 6 months, I’ve made it my mission to interview over two dozen business leaders and senior marketers from a range of industries including motor trade, office tech, manufacturing, healthcare, government, recruitment, professional services, and hi-tech....
