Jan 25, 2024 | Brand Strategy, Marketing Strategy
Unlocking Partnership Power: How Vendor Sales Enablement Fuels Shared Success Are you making the most of your B2B marketing opportunity or is your Sales Enablement approach letting you down? Almost every b2b business has channel and affinity partners that can benefit...
Jan 25, 2024 | Brand Strategy, Marketing Strategy
The Podcast Boom: Why Audio Storytelling is Reshaping B2B Marketing By Ian C Tomlin In the age of information overload, podcasts cut through the noise, forging intimate connections with target audiences and influencing buying decisions in ways traditional marketing...
Jan 20, 2024 | Brand Strategy, Marketing Strategy
Grab Your Phones Why Short-Form Video is Your Untapped Growth Engine Forget white papers and long-winded webinars, the attention span of your B2B audience has migrated to platforms buzzing with bite-sized content: TikTok, Instagram Reels, YouTube Shorts. Clinging to...
Jan 20, 2024 | Brand Strategy, Marketing Strategy
B2B Content Diversification Podcasts, YouTube, & Short-Form Video...Which Reigns Supreme? How many of your B2B decision makers are checking out new sources of content like podcasts, youtube video channels and short-form video? Compare and contrast the popularity and...
Jan 19, 2024 | Brand Strategy, Marketing Strategy
Should You be Thinking About Circular Marketing? Circular marketing converts marketing spend into brand equity and goodwill. Learn how leading brands are making it work for them. #MarketingAnimals #CircularMarketing 3-Minute read Ian C Tomlin Circular marketing is...
Jan 8, 2024 | Brand Strategy, Marketing Strategy
Sales Partner Channel Strategy A sales partner channel might just be the best way to build a B2B business in 2024. In this article, we explore what a Sales Partner engagement strategy looks like in 2024 in the new era of circular marketing. 2-Minute read Ian C...
Jan 8, 2024 | Brand Strategy, Marketing Strategy
Authenticity rules in digital marketing Brand authenticity describes the extent to which a brand is faithful toward itself. In this article, we do a deep dive into what it means to build an authentic brand. Read it to learn what you can do to amplify your marketing...
Oct 11, 2022 | Brand Strategy, Marketing Strategy
} 5 min read Ian C. Tomlin As the pre-eminent Growth Engineering company, Newton Day is in the business of helping tech-centric B2B businesses grow. We figured, the best way to do this is to install the right behaviors into sales and marketing habits, fail fast, learn...
Oct 11, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
3 Things That Even the Best Startups Get Wrong } 5 min read Ian C. Tomlin How do you make sure your startup marketing campaign flies? Here are three clincher issues you need to make sure you get right. Three must-get-right challenges that B2B startup marketers face No...
Oct 7, 2022 | Brand Strategy, Marketing Strategy
} 10 min read Ian C. Tomlin You know what marketing is. It’s the team you blame when your fictional sales lead target doesn’t get reached. It’s that agency promising to do everything for your business growth that delivered nothing. So what is Growth Engineering, and...
Sep 12, 2022 | Brand Strategy, Marketing Strategy
Ian C. Tomlin The market for products and services, especially in the tech space, is highly congested. To engage your audience with messaging that resonates, you’ll need to expose the big advantages of your offer over rivals. One way to do that is a Blue Ocean...
Aug 30, 2022 | Brand Strategy, Marketing Strategy
We’re living in a digital age, and, to put it frankly, our society is ‘obsessed’ with social media. It’s how we communicate, buy things, and receive our knowledge. It means that as a brand, you HAVE to have a presence on social media to succeed....
Jul 21, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
Looking for tips and tools on how to convert more site visitors into buyers? Our guide will help youdiscover the best customer engagement tools that will help encourage site visitors to get in touch. The CTA challenge You know the problem: people are visiting your...
Mar 15, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
Businesses rely on case studies and testimonials to build trust with their audience. Of all the things a good case study can do for you, trust is arguably the key driver for investing time and money to build a pot of persuasive credentials. If a customer doesn’t...
Dec 1, 2021 | Brand Strategy, Marketing Strategy
Every startup business runs short on funds, and time. When you’re a founder and you’re spreading your time thin, how do you do ‘enough’ to keep the marketing plate spinning? These are the 6 essential startup marketing steps every effective startup needs. 1: Create a...
Nov 18, 2021 | Brand Strategy, Marketing Strategy
Fail to plan, plan to fail—but when you’re in the early days of running a tech startup, founders are short on time (and there’s a lot you still don’t know about your customer audience, your product offer, and how to run a business), what do you need to...
Aug 18, 2021 | Brand Strategy
Tone of Voice — How you say, what you say. In our previous article, we explained what tone of voice means and why it matters. This time, we offer up some tips on how to establish your own tone of voice for your business. To start off, here are a couple of examples of...
May 5, 2021 | Brand Strategy, Marketing Strategy
What is Beachhead Strategy? The term beachhead is derived from a military strategy that advocates that, as you are approaching an enemy territory, you should plan and focus all your resources on winning a small border area that becomes a stronghold area from which to...
Jan 6, 2021 | Brand Strategy
Every business needs a purpose behind its brand to explain to its workforce, investors, customers, prospects and partners why it exists. Today, more than ever, buyers are influenced by the ‘WHY’ of your business—and how your business contributes to society. How...
Apr 24, 2020 | Brand Strategy, Conversational Marketing
A MESSAGE TO TECH START-UPS I want to encourage you to think about the journey you’re asking your customer to take–from the moment they come across your website, or product, to the point they try it, if not buy it. Businesses spend a fortune developing...
Jun 19, 2019 | Brand Strategy
Is it progress if a cannibal uses a fork? Stanislaw Jerzy LecIs It’s a funny thing. When leadership teams get wrapped up in software app selection discussions, the PURPOSE of technology can get so easily lost. It’s as if, the more technology options and...
Apr 3, 2019 | Brand Strategy, Conversational Marketing, Marketing Strategy
Over the past 6 months, I’ve made it my mission to interview over two dozen business leaders and senior marketers from a range of industries including motor trade, office tech, manufacturing, healthcare, government, recruitment, professional services, and hi-tech....
