Oct 28, 2024 | Uncategorized
Why Your Digital Transformation Should Start with a One-Page Future-Ready Business Strategy In today’s rapidly evolving business landscape, digital transformation is no longer a luxury, but a necessity. Companies that fail to adapt risk being overtaken by more...
Jul 22, 2024 | Positive Habits
Why ‘How You Think About Stuff’ is Holding Back Your Career After running lots of businesses, advising many more, and writing hundreds of pages on how to do it, I’ve come to realise that the most critical aspect of business life that nobody really...
Jul 16, 2024 | Positive Habits
Email outreach can be a powerful tool in your marketing strategy. Yet, many businesses struggle to see results from their campaigns. At Newton Day, we’ve seen countless examples of email outreach gone wrong. But we’ve also witnessed the incredible impact...
Jul 16, 2024 | Positive Habits
Growing a startup is a challenging but rewarding journey. At Newton Day, we’ve seen countless entrepreneurs navigate the complex landscape of business growth. This guide outlines a proven 5-step approach to scaling your startup, including developing a solid...
Jul 16, 2024 | Positive Habits
tired business woman sleepy and bored from sitting at a desk for a long time and has office syndrome At Newton Day, we’ve made a bold decision to stop email outreach as part of our marketing strategy. The landscape of digital marketing is constantly evolving,...
Jul 15, 2024 | Positive Habits
A POSITIVE HABITS ARTICLE BY IAN C.TOMLIN #MarketingStrategy #MarketingFunnel #CustomerJourney Have you ever poured your heart and soul into a marketing campaign only to see crickets? Been there, done that! In the past, I used to think marketing was all about flashy...
Jul 13, 2024 | Positive Habits
A POSITIVE HABITS ARTICLE BY IAN C.TOMLIN #startupteam #leadership #entrepreneurlife Every entrepreneur dreams of building a rocket ship – a company that takes off and disrupts the market. But the fuel for that rocket isn’t just a passionate idea, it’s the...
Jan 25, 2024 | Brand Strategy, Marketing Strategy
Unlocking Partnership Power: How Vendor Sales Enablement Fuels Shared Success Are you making the most of your B2B marketing opportunity or is your Sales Enablement approach letting you down? 3-Minute read Ian C Tomlin Almost every b2b business has channel and...
Jan 25, 2024 | Brand Strategy, Marketing Strategy
The Podcast Boom Why Audio Storytelling is Reshaping B2B Marketing Are you making the most of podcasts in your marketing? If you aren’t, perhaps you should be. Read this article and check out the case for podcasting in B2B > #MarketingAnimals #B2BMarketing....
Jan 25, 2024 | Marketing Strategy
Voice Search Versus Web Search The Looming Head-to-Head Battle in Search Voice search and regenerative AI is re-defining online marketing. Are you ready for the new era of search? Read this article to learn more > #MarketingAnimals #B2BMarketing #Artificial...
Jan 25, 2024 | Marketing Strategy
Bossing the AI Bots How Managers and SMEs are Becoming Super-Producers with AI AI is forging the art of asking the right questions. Are you leveraging your subject matter expertise to become an AI boss? #MarketingAnimals #B2BMarketing #Artificial Intelligence ...
Jan 20, 2024 | Brand Strategy, Marketing Strategy
Grab Your Phones Why Short-Form Video is Your Untapped Growth Engine Are you making the most of short-form video in your marketing? If you aren’t, perhaps you should be. Read this article and check out the facts. #MarketingAnimals #B2BMarketing 3-Minute read...
Jan 20, 2024 | Brand Strategy, Marketing Strategy
B2B Content Diversification Podcasts, YouTube, & Short-Form Video...Which Reigns Supreme? How many of your B2B decision makers are checking out new sources of content like podcasts, youtube video channels and short-form video? Compare and contrast the popularity and...
Jan 19, 2024 | Brand Strategy, Marketing Strategy
Should You be Thinking About Circular Marketing? Circular marketing converts marketing spend into brand equity and goodwill. Learn how leading brands are making it work for them. #MarketingAnimals #CircularMarketing 3-Minute read Ian C Tomlin Circular marketing is...
Jan 8, 2024 | Brand Strategy, Marketing Strategy
Sales Partner Channel Strategy A sales partner channel might just be the best way to build a B2B business in 2024. In this article, we explore what a Sales Partner engagement strategy looks like in 2024 in the new era of circular marketing. 2-Minute read Ian C...
Jan 8, 2024 | Brand Strategy, Marketing Strategy
Authenticity rules in digital marketing Brand authenticity describes the extent to which a brand is faithful toward itself. In this article, we do a deep dive into what it means to build an authentic brand. Read it to learn what you can do to amplify your marketing...
Nov 2, 2023 | Marketing Strategy
The World of B2B Marketing is Going Circular The B2B Marketing discipline took a battering this year.Not only did many B2B companies lose the courage to spend on marketing owing to a poor economic outlook – Chat GPT completely changed the game. Experienced...
Apr 4, 2023 | Marketing Strategy
What is a Gift Reward Strategy? (and why you need one to supercharge your CTAs) You’ve probably noticed, online site visitors don’t dowload as much from your website as they used to be. Call-to-Action (CTA) tools aren’t as effective today thanks to...
Dec 13, 2022 | Apple Drop Moments, Marketing Strategy
An AI wrote this: why using AI tools in copywriting is harder than you think } 7 min read Jake Ellis Blog writing is wonderfully diverse. It doesn’t take anyone long to find an article on a totally obscure topic from a huge variety of writers. Yet, there is one...
Oct 11, 2022 | Marketing Strategy
Grow Faster by Becoming a Market Disrupter } 7 min read Ian C. Tomlin The Blue Ocean Strategy is a great tool that helps you understand how your business can compete against its rivals. Find out what it is and how to use it. Your business value proposition must stand...
Oct 11, 2022 | Brand Strategy, Marketing Strategy
} 5 min read Ian C. Tomlin As the pre-eminent Growth Engineering company, Newton Day is in the business of helping tech-centric B2B businesses grow. We figured, the best way to do this is to install the right behaviors into sales and marketing habits, fail fast, learn...
Oct 11, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
3 Things That Even the Best Startups Get Wrong } 5 min read Ian C. Tomlin How do you make sure your startup marketing campaign flies? Here are three clincher issues you need to make sure you get right. Three must-get-right challenges that B2B startup marketers face No...
Oct 7, 2022 | Marketing Strategy
} 10 min read Ian C. Tomlin Every B2B startup business needs to be good at digital marketing to reach its customers. Why? Because, according to Gartner, nearly 80% of the B2B buying cycle happens before a prospect ever speaks to a customer—and it happens online. Read...
Oct 7, 2022 | Brand Strategy, Marketing Strategy
} 10 min read Ian C. Tomlin You know what marketing is. It’s the team you blame when your fictional sales lead target doesn’t get reached. It’s that agency promising to do everything for your business growth that delivered nothing. So what is Growth Engineering, and...
Oct 4, 2022 | Marketing Strategy
} 20 min read Ian C. Tomlin We’ve spent the last 6-months looking into the best of marketing technology, considering what works best for tech startup businesses. In this article we uncover our findings. Jump to our Top 10 List of Marketing Technology Tools every...
Sep 12, 2022 | Brand Strategy, Marketing Strategy
Ian C. Tomlin The market for products and services, especially in the tech space, is highly congested. To engage your audience with messaging that resonates, you’ll need to expose the big advantages of your offer over rivals. One way to do that is a Blue Ocean...
Sep 9, 2022 | Marketing Strategy
Ian C. Tomlin When is the right time to write your first business strategy? A business strategy sounds very grown up when you are in the first 90-days of a new business startup. It also sounds like it will burn time. So when is the right time to write your first...
Sep 9, 2022 | Marketing Strategy
} 10 min read Ian C. Tomlin Marketing. It’s one of those business terms that’s shrouded in mystery. For tech startup founders, it can feel like a huge mountain to climb without a map to guide them. Marketing gurus seem to offer all the answers, and yet… how do you...
Aug 30, 2022 | Brand Strategy, Marketing Strategy
We’re living in a digital age, and, to put it frankly, our society is ‘obsessed’ with social media. It’s how we communicate, buy things, and receive our knowledge. It means that as a brand, you HAVE to have a presence on social media to succeed....
Aug 11, 2022 | Conversational Marketing, Marketing Strategy
Why is word-of-mouth marketing so powerful? This is a common question. And the answer? It’s a form of socialization that attracts people to buy. People want to know from their family, friends, and colleagues where they get the things they enjoy. It is these...
