Joining the debate on Artificial Intelligence

Type: Promotional
Playing time: 1 min, 22 seconds
Format: Rich Media Video

Being part of the conversation

EvoluData is a young technology start-up with a focus on open source enterprise information management software.  The management team wanted to connect to a new audience in enterprise departments to promote its portfolio of advanced open source teamworking solutions that focus on displacing self-authored apps and spreadsheets with effective ‘proper IT’ solutions.  It recognized that ‘collaboration’ is rarely something that energizes conversations.  The team set about identifying conversation topics that intersected with its core brand message.  One of those was artificial intelligence and the growing use of software robots to automate business processes.

What did we do?

Having worked with the management team to focus down on a small number of topics.  They were Digital Transformation, Open Source Enterprise Software and Artificial Intelligence (we identified through customer interviews, social listening and SEO investigations that these topics were receiving high social media attention in its community).  Next, we set to work developing social media programs that included video narratives build into its website landing pages.