Jan 25, 2024 | Brand Strategy, Marketing Strategy
Unlocking Partnership Power: How Vendor Sales Enablement Fuels Shared Success Are you making the most of your B2B marketing opportunity or is your Sales Enablement approach letting you down? 3-Minute read Ian C Tomlin Almost every b2b business has channel and...
Jan 25, 2024 | Brand Strategy, Marketing Strategy
The Podcast Boom Why Audio Storytelling is Reshaping B2B Marketing Are you making the most of podcasts in your marketing? If you aren’t, perhaps you should be. Read this article and check out the case for podcasting in B2B > #MarketingAnimals #B2BMarketing....
Jan 25, 2024 | Marketing Strategy
Voice Search Versus Web Search The Looming Head-to-Head Battle in Search Voice search and regenerative AI is re-defining online marketing. Are you ready for the new era of search? Read this article to learn more > #MarketingAnimals #B2BMarketing #Artificial...
Jan 25, 2024 | Marketing Strategy
Bossing the AI Bots How Managers and SMEs are Becoming Super-Producers with AI AI is forging the art of asking the right questions. Are you leveraging your subject matter expertise to become an AI boss? #MarketingAnimals #B2BMarketing #Artificial Intelligence ...
Jan 20, 2024 | Brand Strategy, Marketing Strategy
Grab Your Phones Why Short-Form Video is Your Untapped Growth Engine Are you making the most of short-form video in your marketing? If you aren’t, perhaps you should be. Read this article and check out the facts. #MarketingAnimals #B2BMarketing 3-Minute read...
Jan 20, 2024 | Brand Strategy, Marketing Strategy
B2B Content Diversification Podcasts, YouTube, & Short-Form Video...Which Reigns Supreme? How many of your B2B decision makers are checking out new sources of content like podcasts, youtube video channels and short-form video? Compare and contrast the popularity and...
Jan 19, 2024 | Brand Strategy, Marketing Strategy
Should You be Thinking About Circular Marketing? Circular marketing converts marketing spend into brand equity and goodwill. Learn how leading brands are making it work for them. #MarketingAnimals #CircularMarketing 3-Minute read Ian C Tomlin Circular marketing is...
Jan 8, 2024 | Brand Strategy, Marketing Strategy
Sales Partner Channel Strategy A sales partner channel might just be the best way to build a B2B business in 2024. In this article, we explore what a Sales Partner engagement strategy looks like in 2024 in the new era of circular marketing. 2-Minute read Ian C...
Jan 8, 2024 | Brand Strategy, Marketing Strategy
Authenticity rules in digital marketing Brand authenticity describes the extent to which a brand is faithful toward itself. In this article, we do a deep dive into what it means to build an authentic brand. Read it to learn what you can do to amplify your marketing...
Nov 2, 2023 | Marketing Strategy
The World of B2B Marketing is Going Circular The B2B Marketing discipline took a battering this year.Not only did many B2B companies lose the courage to spend on marketing owing to a poor economic outlook – Chat GPT completely changed the game. Experienced...
Apr 4, 2023 | Marketing Strategy
What is a Gift Reward Strategy? (and why you need one to supercharge your CTAs) You’ve probably noticed, online site visitors don’t dowload as much from your website as they used to be. Call-to-Action (CTA) tools aren’t as effective today thanks to...
Dec 13, 2022 | Apple Drop Moments, Marketing Strategy
An AI wrote this: why using AI tools in copywriting is harder than you think } 7 min read Jake Ellis Blog writing is wonderfully diverse. It doesn’t take anyone long to find an article on a totally obscure topic from a huge variety of writers. Yet, there is one...
Oct 11, 2022 | Marketing Strategy
Grow Faster by Becoming a Market Disrupter } 7 min read Ian C. Tomlin The Blue Ocean Strategy is a great tool that helps you understand how your business can compete against its rivals. Find out what it is and how to use it. Your business value proposition must stand...
Oct 11, 2022 | Brand Strategy, Marketing Strategy
} 5 min read Ian C. Tomlin As the pre-eminent Growth Engineering company, Newton Day is in the business of helping tech-centric B2B businesses grow. We figured, the best way to do this is to install the right behaviors into sales and marketing habits, fail fast, learn...
Oct 11, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
3 Things That Even the Best Startups Get Wrong } 5 min read Ian C. Tomlin How do you make sure your startup marketing campaign flies? Here are three clincher issues you need to make sure you get right. Three must-get-right challenges that B2B startup marketers face No...
Oct 7, 2022 | Marketing Strategy
} 10 min read Ian C. Tomlin Every B2B startup business needs to be good at digital marketing to reach its customers. Why? Because, according to Gartner, nearly 80% of the B2B buying cycle happens before a prospect ever speaks to a customer—and it happens online. Read...
Oct 7, 2022 | Brand Strategy, Marketing Strategy
} 10 min read Ian C. Tomlin You know what marketing is. It’s the team you blame when your fictional sales lead target doesn’t get reached. It’s that agency promising to do everything for your business growth that delivered nothing. So what is Growth Engineering, and...
Oct 4, 2022 | Marketing Strategy
} 20 min read Ian C. Tomlin We’ve spent the last 6-months looking into the best of marketing technology, considering what works best for tech startup businesses. In this article we uncover our findings. Jump to our Top 10 List of Marketing Technology Tools every...
Sep 12, 2022 | Brand Strategy, Marketing Strategy
Ian C. Tomlin The market for products and services, especially in the tech space, is highly congested. To engage your audience with messaging that resonates, you’ll need to expose the big advantages of your offer over rivals. One way to do that is a Blue Ocean...
Sep 9, 2022 | Marketing Strategy
Ian C. Tomlin When is the right time to write your first business strategy? A business strategy sounds very grown up when you are in the first 90-days of a new business startup. It also sounds like it will burn time. So when is the right time to write your first...
Sep 9, 2022 | Marketing Strategy
} 10 min read Ian C. Tomlin Marketing. It’s one of those business terms that’s shrouded in mystery. For tech startup founders, it can feel like a huge mountain to climb without a map to guide them. Marketing gurus seem to offer all the answers, and yet… how do you...
Aug 30, 2022 | Brand Strategy, Marketing Strategy
We’re living in a digital age, and, to put it frankly, our society is ‘obsessed’ with social media. It’s how we communicate, buy things, and receive our knowledge. It means that as a brand, you HAVE to have a presence on social media to succeed....
Aug 11, 2022 | Conversational Marketing, Marketing Strategy
Why is word-of-mouth marketing so powerful? This is a common question. And the answer? It’s a form of socialization that attracts people to buy. People want to know from their family, friends, and colleagues where they get the things they enjoy. It is these...
Aug 9, 2022 | Conversational Marketing, Marketing Strategy
Word-of-Mouth Marketing: What Is It? Word-of-mouth (WOM) is a marketing strategy that relies on customers’ experiences with brands and the recommendations they then share with others. It’s a type of unpaid advertising triggered by the impressions, feelings, and...
Jul 21, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
Looking for tips and tools on how to convert more site visitors into buyers? Our guide will help youdiscover the best customer engagement tools that will help encourage site visitors to get in touch. The CTA challenge You know the problem: people are visiting your...
Mar 15, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
Businesses rely on case studies and testimonials to build trust with their audience. Of all the things a good case study can do for you, trust is arguably the key driver for investing time and money to build a pot of persuasive credentials. If a customer doesn’t...
Jan 7, 2022 | Marketing Strategy
2022 won’t be just another year for a great many people. COVID-19 in its various forms made sure of that. Marketing to businesses in 2022 will require marketers to pull out the stops to step out into the light, entertain audiences, and find new innovative ways to tap...
Dec 1, 2021 | Brand Strategy, Marketing Strategy
Every startup business runs short on funds, and time. When you’re a founder and you’re spreading your time thin, how do you do ‘enough’ to keep the marketing plate spinning? These are the 6 essential startup marketing steps every effective startup needs. 1: Create a...
Nov 18, 2021 | Brand Strategy, Marketing Strategy
Fail to plan, plan to fail—but when you’re in the early days of running a tech startup, founders are short on time (and there’s a lot you still don’t know about your customer audience, your product offer, and how to run a business), what do you need to...
Oct 20, 2021 | Conversational Marketing, Marketing Strategy
Almost half of the workers in the UK are thought to have a side hustle. If you’ve got one, how do you turn it into a business? And is it worth it? If we believe the press, most workers these days have a side hustle—essentially a hobby, activity, or interest that...
Oct 4, 2021 | Marketing Strategy
Are you a tech start up? Are you looking to scale up? Educate yourself? Network? If so, an accelerator program could provide you with the tools to do just that. What are the benefits of Accelerator Programs? Startup companies that leverage accelerator programs raise...
Aug 16, 2021 | Marketing Strategy
Tone of voice is not about what a company says, but rather how it says it and the impression it leaves on its audience. Companies can communicate their values and ethos through the phrases they use and the level of punctuation that sentences carry. A brands’ tone of...
Jul 20, 2021 | Marketing Strategy
In a congested global market for products and services, any company hoping to be successful in seducing prospective customers to its door needs to be excellent—if not world-class—at multichannel marketing campaigns. Building a high-performing marketing machine is not...
May 6, 2021 | Marketing Strategy
Are you concentrating your spend on the least probable marketing projects? There are not one but four phases to the sales lifecycle. How many are you leveraging in your marketing plan? One of my biggest frustrations as a B2B tech marketer is the way so many tech...
May 5, 2021 | Brand Strategy, Marketing Strategy
What is Beachhead Strategy? The term beachhead is derived from a military strategy that advocates that, as you are approaching an enemy territory, you should plan and focus all your resources on winning a small border area that becomes a stronghold area from which to...
Jan 11, 2021 | Marketing Strategy
My Top 3 List of Infamous Personal Business Flops and Failures It’s not easy to turn an idea into a business that makes money. In my list of business flops and failures below, I share some of the ideas I’ve had over the years that never turned into...
Jul 21, 2020 | Marketing Strategy
Done well, webinars have a major impact on the ability of your business to reach its audience. They provide an opportunity to develop new relationships and start conversations with an online audience. However, they have their flaws. For one, it’s hard to create a...
Jan 22, 2020 | Conversational Marketing, Marketing Strategy
And what CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era? Speak to most B2B salespeople (and some CEOs for that matter) about marketing and they’ll tell you it’s a cost while sales is a revenue source. I’d disagree. I’ve...
Jan 14, 2020 | Conversational Marketing, Marketing Strategy, Uncategorized
Guide to Video Marketing Apps and their use in B2B Sales Enablement Make more use of video in your b2b marketing Learn More Synopsis Are you using video marketing apps in your B2B Marketing and B2B Sales Enablement? If you’re not, you should be. Video’s an essential...
Jul 10, 2019 | Marketing Strategy
The Ultimate Guide to Cutting B2B Marketing Costs & Boosting Sales } 7 min read Ian C. Tomlin As a B2B marketer, you’re always looking for ways to improve your ROI and increase your marketing effectiveness. However, with the ever-increasing costs of...
Apr 3, 2019 | Brand Strategy, Conversational Marketing, Marketing Strategy
Over the past 6 months, I’ve made it my mission to interview over two dozen business leaders and senior marketers from a range of industries including motor trade, office tech, manufacturing, healthcare, government, recruitment, professional services, and hi-tech....
