We’re GROWTH ARCHITECTS. we coach and equip tech companies to:
SEDUCE > ENGAGE > RETAIN > EXPAND
Our storytellers and copywriters understand digital tech AND the audience your business serves.
Services for technology businesses
Conversational Marketing
We offer our regular end-to-end conversational marketing programming to technology businesses ‘as a service’ to create more profitable conversations
Sales Enablement
We equip your sales team to sell with the knowledge, marketing resources, proof and ROI tools needed to maximize every opportunity
Tech Copywriting
It takes someone who profoundly understands technology—and your contribution to it—to produce the relatable content that will resonate with your audience.
Brand Authenticity
Your brand needs to be authentic. Marketing doesn’t work unless you are the type of company you claim to be. We can help you to maintain your brand authenticity (a process like any other).
Word of Mouth
Companies don’t take PROOF seriously enough. Our Case Study System and process helps help large tech companies to formalize their approach to using customer evidence.
Digital Documents
We are pioneers in the use of digital documents to tell stories. We create rich media eBooks, Guides, RoI Calculators, Walkthroughs and more using digital documents.
More about what we do:
We’re a different kind of B2B technology company
Not that kind, the other kind.
There’s always a third way of thinking about something. At Newton Day, we’re passionate about creating ‘apple dropping moments’—moments of realization that change how people think about a subject.
Benefits
Predictably grow your sales pipeline:
- Adopt the right kinds of behaviors to fuel sales growth
- Become more forensic in the targeting of prospects
- Develop an approach to making conversation with your audience
- Increase website Call to Action activation
- Boost the impact of your marketing spend
- Increase sales capability
The Perspectives of Our Customers
Hear what our customers have to say about working with us
We help you to best serve all four customer phases
Seduce
Your customers are out there somewhere. But how do you tempt and entice them? We design conversational paths that will seduce prospects into talking to you.
Engage
Customers might be interested in your offer, but it doesn’t sell itself. Sales Enablement is about equipping your sales team to consistently and repeatedly win profitable sales. Find out how we can help.
Delight
You want to keep the customers you win. Makes sense. That takes more than delivering on promises these days. Harvesting sales account intelligence and planning for the next steps in your sales journey need to start early.
Expand
The skills your team needs to nurture and grow accounts by selling new product lines differs from new business sales and retention teams. We advocate treating your sales harvesting as a separate and unique process. You’ll need detailed insights into what customers want.
In the pursuit of new business, it’s easy for maturing technology companies to invest too little into Word-of-Mouth marketing, and in activities to RETAIN and GROW existing customer sales. Yet, it’s four times easier to sell products to an existing customer as opposed to a new customer. And, it’s much easier to get new customers through introductions from existing customers, than cold calls.
Your business can grow faster if it balances its marketing spend across all FOUR areas of the sales lifecycle. That means investing to make sure existing customers remain, and opportunities to sell additional products and services to customers are exploited. Take a look at the four phases below. How well are you balancing YOUR marketing spend?
- Maximize the reach of your marketing spend
- Build a more sustainable growth pipeline
- Align effort and resources for maximum gain
- Reduce ‘cost to acquire’
Get the most from marketing spend
Marketing for technology companies is about supporting all four phases of the sales lifecycle—SEDUCE >ENGAGE>RETAIN>EXPAND. When your customer experience is fragmented, your marketing approach too, that’s hard to get right. We can help.
We’d love to hear from you.
To explore how we can help your business, why not drop us a line and say hi?
Recent articles about technology marketing
What is SONAR1?
SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Learn more in this article.
SEO Framing and Why It Matters
Every business needs to appear in search engine results for key phrases relating to its subject. More than this, they must be an authority on their subject. Learn more here…
Why Your Business Needs Its Very Own Storybook
A Strategy Storybook is business-critical for your enterprise because it captures, gains consensus and articulates answers to the most important that tell the story of your business. Find out more about it and how to create yours.
What is B2B marketing?
What CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era?
What is Conversational Marketing?
A function of marketing, Conversational Marketing describes the discipline of engaging an audience in one-to-one conversations at scale to create a customer
Unlocking Partnership Power
Read this article to learn how to realize your partnering opportunity for B2B marketing
The Podcast Boom
Read this article to learn how audio storytelling is reshaping B2B marketing
Whisper Search
In this article, I examine how websites are dying and voice search is growing.
Bossing the AI Bots
Regenerative AI is empowering experienced knowledge workers and managers to serve themselves to get jobs done faster, without human teams.
Short-Form Video
Read this article to learn how short-form video is transforming the marketing industry
B2B Content Diversification
Podcasts, YouTube, & Short-Form Video…Which Reigns Supreme? Compare and contrast the popularity and usefulness of the next generation of marketing channels and get the facts.
Should You be Thinking About Circular Marketing?
Circular marketing converts marketing spend into brand equity and goodwill. Learn how leading brands are making it work for them.
Partner Channel Strategy in 2024
Building an effective sales partner channel might be the best way to build a business in 2024
Marketing Your Authenticity – The Power of Being You
If you want to run a successful business in the digital age, you will need to market your authenticity. This article explains why …and how.
The future of digital marketing is not what you expect
In this article Ian Tomlin, Founder of Newton Day, explains why B2B companies should adopt community-centric marketing.