Aug 18, 2021 | Brand Strategy
Tone of Voice — How you say, what you say. In our previous article, we explained what tone of voice means and why it matters. This time, we offer up some tips on how to establish your own tone of voice for your business. To start off, here are a couple of examples of...
Aug 16, 2021 | Marketing Strategy
Tone of voice is not about what a company says, but rather how it says it and the impression it leaves on its audience. Companies can communicate their values and ethos through the phrases they use and the level of punctuation that sentences carry. A brands’ tone of...
Jun 25, 2021 | Press Release
NEWS PROVIDED BY, Newton Day Ltd, 25th June 2021, 11:00 BST London, UK, 25th June, 2021 – Newton Day is supporting PotNoodle 2021, helping to find work-life experiences for graduates! Newton Day is buzzed to be working with the team at GradBay to find internship...
Jan 29, 2020 | Conversational Marketing
Search Engine Optimization (SEO) and its role in Conversational Marketing The Google search used by millions of people every day is the most popular method on the planet to learn something new. It is the teacher of successive digital generations. But...
Jan 22, 2020 | Conversational Marketing, Marketing Strategy
And what CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era? Speak to most B2B salespeople (and some CEOs for that matter) about marketing and they’ll tell you it’s a cost while sales is a revenue source. I’d disagree. I’ve...
Apr 25, 2019 | Conversational Marketing
As a function of B2B and B2C marketing, Conversational Marketing describes the discipline of engaging customers in one-to-one conversations through all forms of marketing communications channels with the ambition of engaging with new and prospective customers into a...
