SEO FRAMING AND WHY IT MATTERS

Search Engine Optimization (SEO) and its role in Conversational Marketing The Google search used by millions of people every day is the most popular method on the planet to learn something new.  It is the teacher of successive digital generations.  But...

What is B2B marketing?

And what CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era? Speak to most B2B salespeople (and some CEOs for that matter) about marketing and they’ll tell you it’s a cost while sales is a revenue source. I’d disagree. I’ve...

Tech Marketing Plan for 2020

The early New Year is a time to freshen-up the tech marketing plan for your business. Before writing your 90-day plan for the first quarter of the New Year, take a moment to reflect on what’s not working and what you could be doing differently. Take a read from the...

What is Conversational Marketing?

As a function of Business-to-Business and Business-to-Consumer marketing, Conversational Marketing describes the discipline of engaging customers in one-to-one conversations through all forms of marketing communications channels with the ambition of engaging with new...