NDlon

The Ultimate 5 Step Guide to Growing your Startup

Growing a startup is a challenging but rewarding journey. At Newton Day, we’ve seen countless entrepreneurs navigate the complex landscape of business growth. This guide outlines a proven 5-step approach to scaling your startup, including developing a solid...

Why I Stopped Doing Email Outreach

tired business woman sleepy and bored from sitting at a desk for a long time and has office syndrome At Newton Day, we’ve made a bold decision to stop email outreach as part of our marketing strategy. The landscape of digital marketing is constantly evolving,...

Unlocking Partnership Power

Unlocking Partnership Power How Vendor Sales Enablement Fuels Shared Success Are you making the most of your B2B marketing opportunity?  Is your Sales Enablement approach letting you down.  Read this article to find out what you might be missing > #MarketingAnimals...

The Podcast Boom

The Podcast Boom Why Audio Storytelling is Reshaping B2B Marketing Are you making the most of podcasts in your marketing?  If you aren’t, perhaps you should be. Read this article and check out the case for podcasting in B2B > #MarketingAnimals #B2BMarketing....

Whisper Search

Voice Search Versus Web Search The Looming Head-to-Head Battle in Search Voice search and regenerative AI is re-defining online marketing.  Are you ready for the new era of search?  Read this article to learn more > #MarketingAnimals  #B2BMarketing  #Artificial...

Bossing the AI Bots

Bossing the AI Bots How Managers and SMEs are Becoming Super-Producers with AI AI is forging the art of asking the right questions.  Are you leveraging your subject matter expertise to become an AI boss? #MarketingAnimals  #B2BMarketing  #Artificial Intelligence ...

Short-Form Video

Grab Your Phones Why Short-Form Video is Your Untapped Growth Engine Are you making the most of short-form video in your marketing?  If you aren’t, perhaps you should be. Read this article and check out the facts. #MarketingAnimals #B2BMarketing  3-Minute read...

B2B Content Diversification

B2B Content Diversification Podcasts, YouTube, & Short-Form Video...Which Reigns Supreme? How many of your B2B decision makers are checking out new sources of content like podcasts, youtube video channels and short-form video?  Compare and contrast the popularity and...

Partner Channel Strategy in 2024

Sales Partner Channel Strategy A sales partner channel might just be the best way to build a B2B business in 2024.  In this article, we explore what a Sales Partner engagement strategy looks like in 2024 in the new era of circular marketing.  2-Minute read Ian C...

What is a Gift Reward Strategy?

What is a Gift Reward Strategy? (and why you need one to supercharge your CTAs) You’ve probably noticed, online site visitors don’t dowload as much from your website as they used to be.  Call-to-Action (CTA) tools aren’t as effective today thanks to...

Grow Faster by Becoming a Market Disrupter

Grow Faster by Becoming a Market Disrupter } 7 min read Ian C. Tomlin The Blue Ocean Strategy is a great tool that helps you understand how your business can compete against its rivals. Find out what it is and how to use it. Your business value proposition must stand...

A Guide to Lazy Marketing

} 10 min read Ian C. Tomlin Every B2B startup business needs to be good at digital marketing to reach its customers. Why? Because, according to Gartner, nearly 80% of the B2B buying cycle happens before a prospect ever speaks to a customer—and it happens online. Read...

Best Marketing Tech for Startups 2022

} 20 min read Ian C. Tomlin We’ve spent the last 6-months looking into the best of marketing technology, considering what works best for tech startup businesses. In this article we uncover our findings. Jump to our Top 10 List of Marketing Technology Tools every...

Why your marketing always fails

} 10 min read Ian C. Tomlin Marketing.  It’s one of those business terms that’s shrouded in mystery. For tech startup founders, it can feel like a huge mountain to climb without a map to guide them. Marketing gurus seem to offer all the answers, and yet… how do you...

Top 10 LinkedIn Hints and Tips

Our latest LinkedIn message and script ideas that will help you build connections on LinkedIn LinkedIn is the most effective channel to market in the B2B world.  Today it has more than 740 million people  (2021 figures) and, according to CRM provider Hubspot, LinkedIn...

Setting out your marketing strategy for 2022

2022 won’t be just another year for a great many people. COVID-19 in its various forms made sure of that. Marketing to businesses in 2022 will require marketers to pull out the stops to step out into the light, entertain audiences, and find new innovative ways to tap...

Why Your B2B Marketing Campaign Needs a Rush

In a congested global market for products and services, any company hoping to be successful in seducing prospective customers to its door needs to be excellent—if not world-class—at multichannel marketing campaigns.  Building a high-performing marketing machine is not...

Alternative names for webinar

In a remote working world exhausted by webinar fatigue, how can you make your next virtual event stand out by re-branding it? Another webinar? You’re kidding right? Working remotely means we’ve all been stuck at home and relying heavily on social platforms like...

Every customer we’ve won has come from word of mouth

Being good at what you do and delivering on your promises might just be your biggest marketing superpower Creating new customers is hard Thanks to a heady mix of technology, data privacy regulations and the ability of buyers to develop their own knowledge and serve...

The Four Phases of B2B Tech Sales

Are you concentrating your spend on the least probable marketing projects?  There are not one but four phases to the sales lifecycle. How many are you leveraging in your marketing plan?  One of my biggest frustrations as a B2B tech marketer is the way so many tech...

Learning from Your Mistakes

My Top 3 List of Infamous Personal Business Flops and Failures It’s not easy to turn an idea into a business that makes money. In my list of business flops and failures below, I share some of the ideas I’ve had over the years that never turned into...

What Is Your Why

Every business needs a purpose behind its brand to explain to its workforce, investors, customers, prospects and partners why it exists. Today, more than ever, buyers are influenced by the ‘WHY’ of your business—and how your business contributes to society. How...

Co-Creation Workshops: The future of service design

by Ian Tomlin | Jun 22, 2020 | B2B Marketing, B2B Technology Marketing, Co-Creation, Conversational Marketing, Service Delivery | 0 comments You produce services to deliver value to customers. Achieving an above and beyond customer experience requires services to work...

Running Webinars to Generate Sales Leads

UNTIL YOU CONVERT PARTICIPATION INTO SALES LEADS ALL YOU’VE DONE IS ADD COST TO YOUR BOTTOM LINE Okay, so you might see webinars as a way of ‘spreading your brand message’ but failing to create a buying interest means you’re doing something wrong in your webinar...

The Webinar from Hell

When webinars go horribly wrong We’ve all been there… Attending a webinar that’s nothing more than a sales pitch, presented by one presenter with a monotone voice and no personality!  You DON’T want your customers or prospects to ever experience a bad webinar, so...

Three of the Best Webinar Poll Questions

Webinar Poll Questions are the single most important feature of online webinar platforms to turn online conversations into sales opportunities and this is why… With platforms like GoToWebinar, Zoom Video Webinars and Cisco Webex Webinars you can run one or more online...

What is SONAR1?

SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Where SONAR1 Came From SONAR1 was developed through the customer...