Oct 28, 2024 | Uncategorized
Why Your Digital Transformation Should Start with a One-Page Future-Ready Business Strategy In today’s rapidly evolving business landscape, digital transformation is no longer a luxury, but a necessity. Companies that fail to adapt risk being overtaken by more...
Jul 22, 2024 | Positive Habits
Why ‘How You Think About Stuff’ is Holding Back Your Career After running lots of businesses, advising many more, and writing hundreds of pages on how to do it, I’ve come to realise that the most critical aspect of business life that nobody really...
Jul 16, 2024 | Positive Habits
Email outreach can be a powerful tool in your marketing strategy. Yet, many businesses struggle to see results from their campaigns. At Newton Day, we’ve seen countless examples of email outreach gone wrong. But we’ve also witnessed the incredible impact...
Jul 16, 2024 | Positive Habits
Growing a startup is a challenging but rewarding journey. At Newton Day, we’ve seen countless entrepreneurs navigate the complex landscape of business growth. This guide outlines a proven 5-step approach to scaling your startup, including developing a solid...
Jul 15, 2024 | Positive Habits
A POSITIVE HABITS ARTICLE BY IAN C.TOMLIN #MarketingStrategy #MarketingFunnel #CustomerJourney Have you ever poured your heart and soul into a marketing campaign only to see crickets? Been there, done that! In the past, I used to think marketing was all about flashy...
Jul 13, 2024 | Positive Habits
Why a Balanced Exec Team is Critical for Startups Every entrepreneur dreams of building a rocket ship – a company that takes off and disrupts the market. But the fuel for that rocket isn’t just a passionate idea, it’s the people you bring on board....
Jan 25, 2024 | Brand Strategy, Marketing Strategy
Unlocking Partnership Power: How Vendor Sales Enablement Fuels Shared Success Are you making the most of your B2B marketing opportunity or is your Sales Enablement approach letting you down? Almost every b2b business has channel and affinity partners that can benefit...
Jan 25, 2024 | Brand Strategy, Marketing Strategy
The Podcast Boom: Why Audio Storytelling is Reshaping B2B Marketing By Ian C Tomlin In the age of information overload, podcasts cut through the noise, forging intimate connections with target audiences and influencing buying decisions in ways traditional marketing...
Jan 25, 2024 | Marketing Strategy
Voice Search Versus Web Search The Looming Head-to-Head Battle in Search Voice search and regenerative AI is re-defining online marketing. Are you ready for the new era of search? Read this article to learn more > #MarketingAnimals #B2BMarketing #Artificial...
Jan 25, 2024 | Marketing Strategy
Bossing the AI Bots How Managers and SMEs are Becoming Super-Producers with AI AI is forging the art of asking the right questions. Are you leveraging your subject matter expertise to become an AI boss? #MarketingAnimals #B2BMarketing #Artificial Intelligence ...
Jan 20, 2024 | Brand Strategy, Marketing Strategy
Grab Your Phones Why Short-Form Video is Your Untapped Growth Engine Forget white papers and long-winded webinars, the attention span of your B2B audience has migrated to platforms buzzing with bite-sized content: TikTok, Instagram Reels, YouTube Shorts. Clinging to...
Jan 20, 2024 | Brand Strategy, Marketing Strategy
B2B Content Diversification Podcasts, YouTube, & Short-Form Video...Which Reigns Supreme? How many of your B2B decision makers are checking out new sources of content like podcasts, youtube video channels and short-form video? Compare and contrast the popularity and...
Jan 19, 2024 | Brand Strategy, Marketing Strategy
Should You be Thinking About Circular Marketing? Circular marketing converts marketing spend into brand equity and goodwill. Learn how leading brands are making it work for them. #MarketingAnimals #CircularMarketing 3-Minute read Ian C Tomlin Circular marketing is...
Jan 8, 2024 | Brand Strategy, Marketing Strategy
Sales Partner Channel Strategy A sales partner channel might just be the best way to build a B2B business in 2024. In this article, we explore what a Sales Partner engagement strategy looks like in 2024 in the new era of circular marketing. 2-Minute read Ian C...
Jan 8, 2024 | Brand Strategy, Marketing Strategy
Authenticity rules in digital marketing Brand authenticity describes the extent to which a brand is faithful toward itself. In this article, we do a deep dive into what it means to build an authentic brand. Read it to learn what you can do to amplify your marketing...
Nov 2, 2023 | Marketing Strategy
The World of B2B Marketing is Going Circular The B2B Marketing discipline took a battering this year.Not only did many B2B companies lose the courage to spend on marketing owing to a poor economic outlook – Chat GPT completely changed the game. Experienced...
Apr 4, 2023 | Marketing Strategy
What is a Gift Reward Strategy? (and why you need one to supercharge your CTAs) You’ve probably noticed, online site visitors don’t dowload as much from your website as they used to be. Call-to-Action (CTA) tools aren’t as effective today thanks to...
Dec 13, 2022 | Apple Drop Moments, Marketing Strategy
An AI wrote this: why using AI tools in copywriting is harder than you think } 7 min read Jake Ellis Blog writing is wonderfully diverse. It doesn’t take anyone long to find an article on a totally obscure topic from a huge variety of writers. Yet, there is one...
Oct 11, 2022 | Marketing Strategy
Grow Faster by Becoming a Market Disrupter } 7 min read Ian C. Tomlin The Blue Ocean Strategy is a great tool that helps you understand how your business can compete against its rivals. Find out what it is and how to use it. Your business value proposition must stand...
Oct 11, 2022 | Brand Strategy, Marketing Strategy
} 5 min read Ian C. Tomlin As the pre-eminent Growth Engineering company, Newton Day is in the business of helping tech-centric B2B businesses grow. We figured, the best way to do this is to install the right behaviors into sales and marketing habits, fail fast, learn...
Oct 11, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
3 Things That Even the Best Startups Get Wrong } 5 min read Ian C. Tomlin How do you make sure your startup marketing campaign flies? Here are three clincher issues you need to make sure you get right. Three must-get-right challenges that B2B startup marketers face No...
Oct 7, 2022 | Marketing Strategy
} 10 min read Ian C. Tomlin Every B2B startup business needs to be good at digital marketing to reach its customers. Why? Because, according to Gartner, nearly 80% of the B2B buying cycle happens before a prospect ever speaks to a customer—and it happens online. Read...
Oct 7, 2022 | Brand Strategy, Marketing Strategy
} 10 min read Ian C. Tomlin You know what marketing is. It’s the team you blame when your fictional sales lead target doesn’t get reached. It’s that agency promising to do everything for your business growth that delivered nothing. So what is Growth Engineering, and...
Oct 4, 2022 | Marketing Strategy
Best Marketing Tech for Startups 2022 By Ian C Tomlin We’ve spent the last 6-months looking into the best of marketing technology, considering what works best for tech startup businesses. We live in a digital age, an era that’s made it much more difficult for...
Sep 12, 2022 | Brand Strategy, Marketing Strategy
Ian C. Tomlin The market for products and services, especially in the tech space, is highly congested. To engage your audience with messaging that resonates, you’ll need to expose the big advantages of your offer over rivals. One way to do that is a Blue Ocean...
Sep 9, 2022 | Marketing Strategy
Ian C. Tomlin Applied Balanced Scorecard is a must for any startup. Here’s why. When is the right time to write your first business strategy? A business strategy sounds very grown up when you are in the first 90-days of a new business startup. It also sounds like it...
Sep 9, 2022 | Marketing Strategy
} 10 min read Ian C. Tomlin Marketing. It’s one of those business terms that’s shrouded in mystery. For tech startup founders, it can feel like a huge mountain to climb without a map to guide them. Marketing gurus seem to offer all the answers, and yet… how do you...
Jul 21, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
Looking for tips and tools on how to convert more site visitors into buyers? Our guide will help youdiscover the best customer engagement tools that will help encourage site visitors to get in touch. The CTA challenge You know the problem: people are visiting your...
Feb 7, 2022 | Uncategorized
Our latest LinkedIn message and script ideas that will help you build connections on LinkedIn LinkedIn is the most effective channel to market in the B2B world. Today it has more than 740 million people (2021 figures) and, according to CRM provider Hubspot, LinkedIn...
Jan 7, 2022 | Marketing Strategy
2022 won’t be just another year for a great many people. COVID-19 in its various forms made sure of that. Marketing to businesses in 2022 will require marketers to pull out the stops to step out into the light, entertain audiences, and find new innovative ways to tap...
Nov 18, 2021 | Brand Strategy, Marketing Strategy
Fail to plan, plan to fail—but when you’re in the early days of running a tech startup, founders are short on time (and there’s a lot you still don’t know about your customer audience, your product offer, and how to run a business), what do you need to...
Oct 20, 2021 | Conversational Marketing, Marketing Strategy
Almost half of the workers in the UK are thought to have a side hustle. If you’ve got one, how do you turn it into a business? And is it worth it? If we believe the press, most workers these days have a side hustle—essentially a hobby, activity, or interest that...
Jul 21, 2021 | Uncategorized
The BBC News on July 4 reported that Lithuania and Poland have built a digital window in the form of live broadcast, connecting two cities. The project blends technology and art, in what to all intents and purposes looks like a portal from a sci-fi adventure. One...
Jul 20, 2021 | Marketing Strategy
In a congested global market for products and services, any company hoping to be successful in seducing prospective customers to its door needs to be excellent—if not world-class—at multichannel marketing campaigns. Building a high-performing marketing machine is not...
Jun 22, 2021 | Uncategorized
In a remote working world exhausted by webinar fatigue, how can you make your next virtual event stand out by re-branding it? Another webinar? You’re kidding right? Working remotely means we’ve all been stuck at home and relying heavily on social platforms like...
May 7, 2021 | Uncategorized
Being good at what you do and delivering on your promises might just be your biggest marketing superpower Creating new customers is hard Thanks to a heady mix of technology, data privacy regulations and the ability of buyers to develop their own knowledge and serve...
May 6, 2021 | Marketing Strategy
Are you concentrating your spend on the least probable marketing projects? There are not one but four phases to the sales lifecycle. How many are you leveraging in your marketing plan? One of my biggest frustrations as a B2B tech marketer is the way so many tech...
May 5, 2021 | Brand Strategy, Marketing Strategy
What is Beachhead Strategy? The term beachhead is derived from a military strategy that advocates that, as you are approaching an enemy territory, you should plan and focus all your resources on winning a small border area that becomes a stronghold area from which to...
Jan 11, 2021 | Marketing Strategy
My Top 3 List of Infamous Personal Business Flops and Failures It’s not easy to turn an idea into a business that makes money. In my list of business flops and failures below, I share some of the ideas I’ve had over the years that never turned into...
Jan 6, 2021 | Brand Strategy
Every business needs a purpose behind its brand to explain to its workforce, investors, customers, prospects and partners why it exists. Today, more than ever, buyers are influenced by the ‘WHY’ of your business—and how your business contributes to society. How...
Jul 21, 2020 | Marketing Strategy
Done well, webinars have a major impact on the ability of your business to reach its audience. They provide an opportunity to develop new relationships and start conversations with an online audience. However, they have their flaws. For one, it’s hard to create a...
Jun 22, 2020 | Conversational Marketing
Today, we are seeing the roles of Service Delivery and IT Service Delivery blur–because codeless (sometimes called ‘No Code’) applications platforms are re-defining how service design and operations work. Central to this transformation is the role of...
Jun 22, 2020 | Conversational Marketing
by Ian Tomlin | Jun 22, 2020 | B2B Marketing, B2B Technology Marketing, Co-Creation, Conversational Marketing, Service Delivery | 0 comments You produce services to deliver value to customers. Achieving an above and beyond customer experience requires services to work...
Jun 17, 2020 | Conversational Marketing
UNTIL YOU CONVERT PARTICIPATION INTO SALES LEADS ALL YOU’VE DONE IS ADD COST TO YOUR BOTTOM LINE Okay, so you might see webinars as a way of ‘spreading your brand message’ but failing to create a buying interest means you’re doing something wrong in your webinar...
Jun 16, 2020 | Conversational Marketing
When webinars go horribly wrong We’ve all been there… Attending a webinar that’s nothing more than a sales pitch, presented by one presenter with a monotone voice and no personality! You DON’T want your customers or prospects to ever experience a bad webinar, so...
Jun 16, 2020 | Conversational Marketing
Webinar Poll Questions are the single most important feature of online webinar platforms to turn online conversations into sales opportunities and this is why… With platforms like GoToWebinar, Zoom Video Webinars and Cisco Webex Webinars you can run one or more online...
Apr 24, 2020 | Brand Strategy, Conversational Marketing
A MESSAGE TO TECH START-UPS I want to encourage you to think about the journey you’re asking your customer to take–from the moment they come across your website, or product, to the point they try it, if not buy it. Businesses spend a fortune developing...
Mar 21, 2020 | Conversational Marketing
Working from home? So is everyone else! At a time when face-to-face sales meetings are out of the question, you need ‘lead generating’ online webinars to keep your sales effort on-track. For many business-to-business companies, it’s never been more...
Jan 29, 2020 | Conversational Marketing
SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Where SONAR1 Came From SONAR1 was developed through the customer...
Jan 29, 2020 | Conversational Marketing
A Strategy Storybook? Yes really! A Strategy Storybook is business-critical for your enterprise because it captures, gains consensus between stakeholders and articulates answers to the most important that tell the story of your business. Find out more...
