Testimonial Video Platform Review 2022

In this article, we provide an unbiased overview of the best platforms for video testimonials for business.   We’ve scoured the market to find the simplest, the cheapest, the most feature-rich, and the most convenient video testimonial software for your...

Top 10 LinkedIn Hints and Tips

Our latest LinkedIn message and script ideas that will help you build connections on LinkedIn LinkedIn is the most effective channel to market in the B2B world.  Today it has more than 740 million people  (2021 figures) and, according to CRM provider Hubspot, LinkedIn...

Setting out your marketing strategy for 2022

2022 won’t be just another year for a great many people. COVID-19 in its various forms made sure of that. Marketing to businesses in 2022 will require marketers to pull out the stops to step out into the light, entertain audiences, and find new innovative ways to tap...

6 Marketing Steps for an Effective Startup

Every startup business runs short on funds, and time. When you’re a founder and you’re spreading your time thin, how do you do ‘enough’ to keep the marketing plate spinning? These are the 6 essential startup marketing steps every effective startup needs. 1: Create a...

FlexStep is a staircase and wheelchair lift in one

FlexStep is a stairlift manufactured and developed by a Danish welfare technology company Liftup. The innovative design sees the transformation of a staircase into a wheelchair lift with a push of a button. Creative and well-designed, FlexStep is a great solution to...

The First Steps for a Startup

There’s a saying that working at a startup is like building a plane while flying it. Nothing could be truer. That’s why it’s crucial to have an understanding of how to build your startup, so you can be equipped with the right knowledge and tools for a smooth flight....

Top UK Tech Startup Conferences to attend in 2021

Almost 20,000 startups were launched in 2020 alone and, as a result, there is a lot of interest in startup conferences occurring in the UK or online. In this article, we’ve put together a roundup of exciting tech startup conferences in the UK, either in-person or...

Top 8 UK Tech Startup Accelerators

Are you a tech start up? Are you looking to scale up? Educate yourself? Network? If so, an accelerator program could provide you with the tools to do just that. What are the benefits of Accelerator Programs? Startup companies that leverage accelerator programs raise...

How to create a tone of voice that fits your business

Tone of Voice — How you say, what you say. In our previous article, we explained what tone of voice means and why it matters. This time, we offer up some tips on how to establish your own tone of voice for your business.  To start off, here are a couple of examples of...

Why does a brand need a Tone of Voice?

Tone of voice is not about what a company says, but rather how it says it and the impression it leaves on its audience. Companies can communicate their values and ethos through the phrases they use and the level of punctuation that sentences carry. A brands’ tone of...

Why Your B2B Marketing Campaign Needs a Rush

In a congested global market for products and services, any company hoping to be successful in seducing prospective customers to its door needs to be excellent—if not world-class—at multichannel marketing campaigns.  Building a high-performing marketing machine is not...

Alternative names for webinar

In a remote working world exhausted by webinar fatigue, how can you make your next virtual event stand out by re-branding it? Another webinar? You’re kidding right? Working remotely means we’ve all been stuck at home and relying heavily on social platforms like...

Every customer we’ve won has come from word of mouth

Being good at what you do and delivering on your promises might just be your biggest marketing superpower Creating new customers is hard Thanks to a heady mix of technology, data privacy regulations and the ability of buyers to develop their own knowledge and serve...

The Four Phases of B2B Tech Sales

Are you concentrating your spend on the least probable marketing projects?  There are not one but four phases to the sales lifecycle. How many are you leveraging in your marketing plan?  One of my biggest frustrations as a B2B tech marketer is the way so many tech...

Learning from Your Mistakes

My Top 3 List of Infamous Personal Business Flops and Failures It’s not easy to turn an idea into a business that makes money. In my list of business flops and failures below, I share some of the ideas I’ve had over the years that never turned into...

What Is Your Why

Every business needs a purpose behind its brand to explain to its workforce, investors, customers, prospects and partners why it exists. Today, more than ever, buyers are influenced by the ‘WHY’ of your business—and how your business contributes to society. How...