Setting out your marketing strategy for 2022

2022 won’t be just another year for a great many people. COVID-19 in its various forms made sure of that. Marketing to businesses in 2022 will require marketers to pull out the stops to step out into the light, entertain audiences, and find new innovative ways to tap...

6 Marketing Steps for an Effective Startup

Every startup business runs short on funds, and time. When you’re a founder and you’re spreading your time thin, how do you do ‘enough’ to keep the marketing plate spinning? These are the 6 essential startup marketing steps every effective startup needs. 1: Create a...

Top 8 UK Tech Startup Accelerators

Are you a tech start up? Are you looking to scale up? Educate yourself? Network? If so, an accelerator program could provide you with the tools to do just that. What are the benefits of Accelerator Programs? Startup companies that leverage accelerator programs raise...

Why does a brand need a Tone of Voice?

Tone of voice is not about what a company says, but rather how it says it and the impression it leaves on its audience. Companies can communicate their values and ethos through the phrases they use and the level of punctuation that sentences carry. A brands’ tone of...

Why Your B2B Marketing Campaign Needs a Rush

In a congested global market for products and services, any company hoping to be successful in seducing prospective customers to its door needs to be excellent—if not world-class—at multichannel marketing campaigns.  Building a high-performing marketing machine is not...

The Four Phases of B2B Tech Sales

Are you concentrating your spend on the least probable marketing projects?  There are not one but four phases to the sales lifecycle. How many are you leveraging in your marketing plan?  One of my biggest frustrations as a B2B tech marketer is the way so many tech...

Learning from Your Mistakes

My Top 3 List of Infamous Personal Business Flops and Failures It’s not easy to turn an idea into a business that makes money. In my list of business flops and failures below, I share some of the ideas I’ve had over the years that never turned into...