Digital Marketing Insights

Read news on Business-to-Business (B2B) digital marketing methods, techniques and stories

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Our interest topics: #Digital Marketing, #B2B Digital Marketing, #Digital Marketing Methods, #Digital Marketing Agency

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Analysis

Why digital marketing has never been so important to B2B marketers

For many technology businesses and startups, ‘digital’ creates a barrier between sales teams and buyers.

At one time, outbound sales effort was driven by telephone introductions and face-to-face meetings.  It’s far harder for firms to do this in the digital age.  The challenge facing most companies is how to ‘get a foot in the door.’  Sales and marketing teams can still rely on relationships to forge introductions, but it has to be done thoughtfully. 

Corporate buyers now complete most of their buying journey online BEFORE they contact a seller.  It’s far more difficult for sellers to make introductions.  Instead, they must work hard to attract buyer attention online, and do what they must to at least become a buying option.

To reach your audience successfully through website, press and social media channels, your campaigns will need to be joined up to a robust Search Engine Optimization (SEO) agenda.  Additionally, your proposition will need to be more succinct, your audience more targeted, your message clearer – and you will need to be authentic; delivering on your brand promise.

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