Aug 30, 2022 | Brand Strategy, Marketing Strategy
We’re living in a digital age, and, to put it frankly, our society is ‘obsessed’ with social media. It’s how we communicate, buy things, and receive our knowledge. It means that as a brand, you HAVE to have a presence on social media to succeed....
Aug 11, 2022 | Conversational Marketing, Marketing Strategy
Why is word-of-mouth marketing so powerful? This is a common question. And the answer? It’s a form of socialization that attracts people to buy. People want to know from their family, friends, and colleagues where they get the things they enjoy. It is these...
Aug 9, 2022 | Conversational Marketing, Marketing Strategy
Word-of-Mouth Marketing: What Is It? Word-of-mouth (WOM) is a marketing strategy that relies on customers’ experiences with brands and the recommendations they then share with others. It’s a type of unpaid advertising triggered by the impressions, feelings, and...
Mar 15, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
Businesses rely on case studies and testimonials to build trust with their audience. Of all the things a good case study can do for you, trust is arguably the key driver for investing time and money to build a pot of persuasive credentials. If a customer doesn’t...
Feb 18, 2022 | Uncategorized
In this article, we provide an unbiased overview of the best platforms for video testimonials for business. We’ve scoured the market to find the simplest, the cheapest, the most feature-rich, and the most convenient video testimonial software for your...
Dec 1, 2021 | Brand Strategy, Marketing Strategy
Every startup business runs short on funds, and time. When you’re a founder and you’re spreading your time thin, how do you do ‘enough’ to keep the marketing plate spinning? These are the 6 essential startup marketing steps every effective startup needs. 1: Create a...
Nov 2, 2021 | Conversational Marketing
There’s a saying that working at a startup is like building a plane while flying it. Nothing could be truer. That’s why it’s crucial to have an understanding of how to build your startup, so you can be equipped with the right knowledge and tools for a smooth flight....
Oct 8, 2021 | Uncategorized
Almost 20,000 startups were launched in 2020 alone and, as a result, there is a lot of interest in startup conferences occurring in the UK or online. In this article, we’ve put together a roundup of exciting tech startup conferences in the UK, either in-person or...
Oct 4, 2021 | Marketing Strategy
Are you a tech start up? Are you looking to scale up? Educate yourself? Network? If so, an accelerator program could provide you with the tools to do just that. What are the benefits of Accelerator Programs? Startup companies that leverage accelerator programs raise...
