CREATING WORK-LIFE ADVENTURES

US Tech Solutions Inc. is a global technology-led staffing firm that employs over 11,000 people with operations spanning five continents. Established by Manoj Agarwal in 2000, the company has always been a high performer.  For three consecutive years, it won Ernst and Young awards for its dynamic growth in its earlier days.  Since then, the company has maintained this momentum.

The culture of their business is driven by self-determination, big ideas and a passion for people.  This ethos of ‘your own success lay in your hands, and in the limits of your ambition’ is central to Manoj’s business outlook.

Newton Day has enjoyed a long-standing relationship with US Tech Solutions since 2006, crafting brand and marketing materials used by the company. In 2019, the management team decided it was time for a brand refresh and to focus the marketing strategy toward the fastest growth areas of the business.  With the company about to reach $200 million annual turnover, there was an ambition to focus more on the values and ethos behind its success.

The brand refresh began with internal interviews of the senior management team and employees.  We also interviewed customers, stakeholders and partners with the aim to distil the essence of what it was that US Tech does well and what made them stand out.