Mar 15, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
Businesses rely on case studies and testimonials to build trust with their audience. Of all the things a good case study can do for you, trust is arguably the key driver for investing time and money to build a pot of persuasive credentials. If a customer doesn’t...
Nov 2, 2021 | Conversational Marketing
There’s a saying that working at a startup is like building a plane while flying it. Nothing could be truer. That’s why it’s crucial to have an understanding of how to build your startup, so you can be equipped with the right knowledge and tools for a smooth flight....
Oct 20, 2021 | Conversational Marketing, Marketing Strategy
Almost half of the workers in the UK are thought to have a side hustle. If you’ve got one, how do you turn it into a business? And is it worth it? If we believe the press, most workers these days have a side hustle—essentially a hobby, activity, or interest that...
May 6, 2021 | Marketing Strategy, SONAR1
Are you concentrating your spend on the least probable marketing projects? There are not one but four phases to the sales lifecycle. How many are you leveraging in your marketing plan? One of my biggest frustrations as a B2B tech marketer is the way so many tech...
Jun 22, 2020 | Conversational Marketing
Today, we are seeing the roles of Service Delivery and IT Service Delivery blur–because codeless (sometimes called ‘No Code’) applications platforms are re-defining how service design and operations work. Central to this transformation is the role of...
Jun 22, 2020 | Conversational Marketing
by Ian Tomlin | Jun 22, 2020 | B2B Marketing, B2B Technology Marketing, Co-Creation, Conversational Marketing, Service Delivery | 0 comments You produce services to deliver value to customers. Achieving an above and beyond customer experience requires services to work...
Jun 17, 2020 | Conversational Marketing
UNTIL YOU CONVERT PARTICIPATION INTO SALES LEADS ALL YOU’VE DONE IS ADD COST TO YOUR BOTTOM LINE Okay, so you might see webinars as a way of ‘spreading your brand message’ but failing to create a buying interest means you’re doing something wrong in your webinar...
Jun 16, 2020 | Conversational Marketing
When webinars go horribly wrong We’ve all been there… Attending a webinar that’s nothing more than a sales pitch, presented by one presenter with a monotone voice and no personality! You DON’T want your customers or prospects to ever experience a bad webinar, so...
Jun 16, 2020 | Conversational Marketing
Webinar Poll Questions are the single most important feature of online webinar platforms to turn online conversations into sales opportunities and this is why… With platforms like GoToWebinar, Zoom Video Webinars and Cisco Webex Webinars you can run one or more online...
Apr 24, 2020 | Brand Strategy, Conversational Marketing
A MESSAGE TO TECH START-UPS I want to encourage you to think about the journey you’re asking your customer to take–from the moment they come across your website, or product, to the point they try it, if not buy it. Businesses spend a fortune developing...
Mar 21, 2020 | Conversational Marketing, SONAR1
Working from home? So is everyone else! At a time when face-to-face sales meetings are out of the question, you need ‘lead generating’ online webinars to keep your sales effort on-track. For many business-to-business companies, it’s never been more...
Jan 29, 2020 | Conversational Marketing, SONAR1
SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Where SONAR1 Came From SONAR1 was developed through the customer...
Jan 29, 2020 | Conversational Marketing, SONAR1
Search Engine Optimization (SEO) and its role in Conversational Marketing The Google search used by millions of people every day is the most popular method on the planet to learn something new. It is the teacher of successive digital generations. But...
Jan 29, 2020 | Conversational Marketing, SONAR1
A Strategy Storybook? Yes really! A Strategy Storybook is business-critical for your enterprise because it captures, gains consensus between stakeholders and articulates answers to the most important that tell the story of your business. Find out more...
Apr 25, 2019 | Conversational Marketing
As a function of Business-to-Business and Business-to-Consumer marketing, Conversational Marketing describes the discipline of engaging customers in one-to-one conversations through all forms of marketing communications channels with the ambition of engaging with new...
Apr 3, 2019 | Brand Strategy, Conversational Marketing, Marketing Strategy
Over the past 6 months, I’ve made it my mission to interview over two dozen business leaders and senior marketers from a range of industries including motor trade, office tech, manufacturing, healthcare, government, recruitment, professional services, and hi-tech....
Feb 12, 2019 | Conversational Marketing
Download Our Free Conversational Marketing eBook About this Guide Your customers today Want-What-They-Want-When-They-Want-It and they don’t like to be sold to. If you want to win them, you’re going to have to engage them in conversation—on their terms—to win their...
