The First Steps for a Startup

There’s a saying that working at a startup is like building a plane while flying it. Nothing could be truer. That’s why it’s crucial to have an understanding of how to build your startup, so you can be equipped with the right knowledge and tools for a smooth flight....

The Four Phases of B2B Tech Sales

Are you concentrating your spend on the least probable marketing projects?  There are not one but four phases to the sales lifecycle. How many are you leveraging in your marketing plan?  One of my biggest frustrations as a B2B tech marketer is the way so many tech...

Co-Creation Workshops: The future of service design

by Ian Tomlin | Jun 22, 2020 | B2B Marketing, B2B Technology Marketing, Co-Creation, Conversational Marketing, Service Delivery | 0 comments You produce services to deliver value to customers. Achieving an above and beyond customer experience requires services to work...

Running Webinars to Generate Sales Leads

UNTIL YOU CONVERT PARTICIPATION INTO SALES LEADS ALL YOU’VE DONE IS ADD COST TO YOUR BOTTOM LINE Okay, so you might see webinars as a way of ‘spreading your brand message’ but failing to create a buying interest means you’re doing something wrong in your webinar...

The Webinar from Hell

When webinars go horribly wrong We’ve all been there… Attending a webinar that’s nothing more than a sales pitch, presented by one presenter with a monotone voice and no personality!  You DON’T want your customers or prospects to ever experience a bad webinar, so...

Three of the Best Webinar Poll Questions

Webinar Poll Questions are the single most important feature of online webinar platforms to turn online conversations into sales opportunities and this is why… With platforms like GoToWebinar, Zoom Video Webinars and Cisco Webex Webinars you can run one or more online...

WHAT IS SONAR1?

SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Where SONAR1 Came From SONAR1 was developed through the customer...

SEO FRAMING AND WHY IT MATTERS

Search Engine Optimization (SEO) and its role in Conversational Marketing The Google search used by millions of people every day is the most popular method on the planet to learn something new.  It is the teacher of successive digital generations.  But...

What is Conversational Marketing?

As a function of Business-to-Business and Business-to-Consumer marketing, Conversational Marketing describes the discipline of engaging customers in one-to-one conversations through all forms of marketing communications channels with the ambition of engaging with new...

Conversational Marketing eBook

 Download Our Free Conversational Marketing eBook About this Guide Your customers today Want-What-They-Want-When-They-Want-It and they don’t like to be sold to.   If you want to win them, you’re going to have to engage them in conversation—on their terms—to win their...