Oct 11, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
3 Things That Even the Best Startups Get Wrong } 5 min read Ian C. Tomlin How do you make sure your startup marketing campaign flies? Here are three clincher issues you need to make sure you get right. Three must-get-right challenges that B2B startup marketers face No...
Aug 11, 2022 | Conversational Marketing, Marketing Strategy
Why is word-of-mouth marketing so powerful? This is a common question. And the answer? It’s a form of socialization that attracts people to buy. People want to know from their family, friends, and colleagues where they get the things they enjoy. It is these...
Aug 9, 2022 | Conversational Marketing, Marketing Strategy
Word-of-Mouth Marketing: What Is It? Word-of-mouth (WOM) is a marketing strategy that relies on customers’ experiences with brands and the recommendations they then share with others. It’s a type of unpaid advertising triggered by the impressions, feelings, and...
Jul 21, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
Looking for tips and tools on how to convert more site visitors into buyers? Our guide will help youdiscover the best customer engagement tools that will help encourage site visitors to get in touch. The CTA challenge You know the problem: people are visiting your...
Mar 15, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
Businesses rely on case studies and testimonials to build trust with their audience. Of all the things a good case study can do for you, trust is arguably the key driver for investing time and money to build a pot of persuasive credentials. If a customer doesn’t...
Nov 2, 2021 | Conversational Marketing
There’s a saying that working at a startup is like building a plane while flying it. Nothing could be truer. That’s why it’s crucial to have an understanding of how to build your startup, so you can be equipped with the right knowledge and tools for a smooth flight....
Oct 20, 2021 | Conversational Marketing, Marketing Strategy
Almost half of the workers in the UK are thought to have a side hustle. If you’ve got one, how do you turn it into a business? And is it worth it? If we believe the press, most workers these days have a side hustle—essentially a hobby, activity, or interest that...
Jun 22, 2020 | Conversational Marketing
Today, we are seeing the roles of Service Delivery and IT Service Delivery blur–because codeless (sometimes called ‘No Code’) applications platforms are re-defining how service design and operations work. Central to this transformation is the role of...
Jun 22, 2020 | Conversational Marketing
by Ian Tomlin | Jun 22, 2020 | B2B Marketing, B2B Technology Marketing, Co-Creation, Conversational Marketing, Service Delivery | 0 comments You produce services to deliver value to customers. Achieving an above and beyond customer experience requires services to work...
Jun 17, 2020 | Conversational Marketing
UNTIL YOU CONVERT PARTICIPATION INTO SALES LEADS ALL YOU’VE DONE IS ADD COST TO YOUR BOTTOM LINE Okay, so you might see webinars as a way of ‘spreading your brand message’ but failing to create a buying interest means you’re doing something wrong in your webinar...
Jun 16, 2020 | Conversational Marketing
When webinars go horribly wrong We’ve all been there… Attending a webinar that’s nothing more than a sales pitch, presented by one presenter with a monotone voice and no personality! You DON’T want your customers or prospects to ever experience a bad webinar, so...
Jun 16, 2020 | Conversational Marketing
Webinar Poll Questions are the single most important feature of online webinar platforms to turn online conversations into sales opportunities and this is why… With platforms like GoToWebinar, Zoom Video Webinars and Cisco Webex Webinars you can run one or more online...
Apr 24, 2020 | Brand Strategy, Conversational Marketing
A MESSAGE TO TECH START-UPS I want to encourage you to think about the journey you’re asking your customer to take–from the moment they come across your website, or product, to the point they try it, if not buy it. Businesses spend a fortune developing...
Mar 21, 2020 | Conversational Marketing
Working from home? So is everyone else! At a time when face-to-face sales meetings are out of the question, you need ‘lead generating’ online webinars to keep your sales effort on-track. For many business-to-business companies, it’s never been more...
Jan 29, 2020 | Conversational Marketing
SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Where SONAR1 Came From SONAR1 was developed through the customer...
Jan 29, 2020 | Conversational Marketing
Search Engine Optimization (SEO) and its role in Conversational Marketing The Google search used by millions of people every day is the most popular method on the planet to learn something new. It is the teacher of successive digital generations. But...
Jan 29, 2020 | Conversational Marketing
A Strategy Storybook? Yes really! A Strategy Storybook is business-critical for your enterprise because it captures, gains consensus between stakeholders and articulates answers to the most important that tell the story of your business. Find out more...
Jan 22, 2020 | Conversational Marketing, Marketing Strategy
And what CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era? Speak to most B2B salespeople (and some CEOs for that matter) about marketing and they’ll tell you it’s a cost while sales is a revenue source. I’d disagree. I’ve...
Jan 14, 2020 | Conversational Marketing, Marketing Strategy, Uncategorized
Guide to Video Marketing Apps and their use in B2B Sales Enablement Make more use of video in your b2b marketing Learn More Synopsis Are you using video marketing apps in your B2B Marketing and B2B Sales Enablement? If you’re not, you should be. Video’s an essential...
Apr 25, 2019 | Conversational Marketing
As a function of B2B and B2C marketing, Conversational Marketing describes the discipline of engaging customers in one-to-one conversations through all forms of marketing communications channels with the ambition of engaging with new and prospective customers into a...
Apr 3, 2019 | Brand Strategy, Conversational Marketing, Marketing Strategy
Over the past 6 months, I’ve made it my mission to interview over two dozen business leaders and senior marketers from a range of industries including motor trade, office tech, manufacturing, healthcare, government, recruitment, professional services, and hi-tech....
