Turn your webinars and events into profitable conversations
Generate more leads with our managed webinars and online events services
Boost your sales pipeline with engaging webinars and online events
For businesses, hosting webinars and online events offer a unique opportunity to connect with your target audience, build trust, and nurture leads towards conversion.
Engaging an online audience comes with its own challenges. The learning lessons of face-to-face selling – i.e. knowing who the buyer is, the problem they have, where they are in the sales cycle, listening, agreeing on next steps, etc. still apply in an online context. You just have to work harder to make it work! It takes a mix of storytelling, content creation and planning skills to get leads from online events.
At Newton Day, we have the know-how and resources to support your internal marketing and sales teams to make online events profitable. To learn more, download our guide.
What results should you expect?
We’ve been very successful in helping our clients make online events work. Through various carefully blended and coordinated social, email, web, video, and direct marketing approaches, we spark audience interest and make conversation.
Running a single webinar, we’ve gone from a standing start to 60 attendees.
Over a series of three webinars, we’ve helped a client go from 35, to 78, to 155 targeted attendees (generating a sales pipeline of $450m in 6 weeks).
We helped a recent client achieve a regular attendance of 100+ delegates per event over a series of six webinars.
Which type of online event program is right for you?
Online Webinar Advisory
Want to run lead-generating online events for your business with your internal team? Need some help tooling up your team with the skills and know-how to do it? Not sure what platform to use? Unclear about the likely return to expect and the resources you’ll need to make it work? We offer guidance, formalized training courses and supplemental resources to help make your investment deliver results.
Single Webinars
If you’ve never run a webinar before it makes sense to test the waters first, and ensure they work for your business proposition. Focusing on one event gets all of your sales and marketing energy behind delivering a great result that you can repeat. That said, it’s ultimately more profitable to run 3+ events as any marketing investment that goes into sourcing attendees will cascade from one webinar to the next, and grow your audience figures over time.
Webinar Series
Our greatest success to date has come from a series of three or six webinars to build momentum behind a campaign. It makes it easier to justify spend when setup costs are split across multiple webinars. We produce the event materials and hero content leaning on our industry knowledge, behavioural understanding and technical writing skills to enrich audience engagement.
Live Events
Virtual live events have become the new normal in a post-lockdown world. We developed a digital ecosystem for running high-impact events that feel like in-person events, allowing attendees to ‘move around’ a virtual room and engage as they wish.
Boost your sales pipeline through online events
Produce events that generate leads with Newton Day, pioneers in Conversational Marketing methods.