NDlon

Circular Marketing

Cultivate Customers

Transactional outreach is losing its impact due to AI-generated content and the overwhelming volume of messages people receive. Funnels are outdated. What works now is a growth strategy centered on building customer value.

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Brand goodwill

Permission to sell

Trusted relationships

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Buying intent

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What is circular marketing?

Circular marketing is an approach where money spent on marketing gets converted into different forms of asset valued by your company and its stakeholders.  Rather than burning money on so many transactional campaigns, marketing spend is invested into building stakeholder goodwill within communities of interest that matter most to your business.

It’s about building brand equity within a community of interest that your buyer persona frequents, giving your business the authority and permission to engage in topical commercial discussions, to then convert passive relationships into pro-active buying intent.

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Build Customer Value

Customers are more receptive to pitches from brands they trust. To become a trusted brand, you need to provide value to communities and engage in meaningful conversations.

Functional Value

Trust Value

Goodwill Value

Save on marketing spend

Marketing through email, AdSense, LinkedIn and other social media and video production often feels like burning money with minimal returns. Instead of ineffective outreach, focus on strategies that foster future growth. Transform each marketing dollar into lasting customer goodwill. Winning over communities of interest requires consistent investment in brand equity.

Hard sales can dissuade prospects

Prospects see salespeople as aggressive, with only one interest and conversation.  This hard selling approach brings little value to your audience and can cause more harm than good.

How we support your marketing strategy

Strategy & Operations

We coach businesses and marketing teams to adopt circular marketing, covering philosophy, organizational design, technology tools, team training, community-centric techniques, and activity planning. We then transition to providing oversight and operational performance advice.

Subject-Led Events

Our Co-Event program allows us to fully outsource the design and implementation of effective SME-led events, enabling sales and marketing teams to focus on generating opportunities. We provide a top-tier community of business experts and speakers on topics such as AI, DE&I, ESG, Finance, Growth, Digital Transformation, Digital Cities, IoT, Blockchain, Cloud Computing, and the Metaverse to attract your ideal audience.

Build/operate partner channels and communities

Sometimes, it’s better not to handle community building in-house. We manage third-party programs to build communities for companies, whether they’re partner programs or product/service-specific groups. Communities can be fully gated, partially gated, or open.

Collaborative Web

Today, many virtual engagement solutions, such as webinars and roundtables, facilitate one-way communication. Emerging event tools aim to make virtual meetings immersive, engaging, and worth attending live! Explore innovative ways to foster two-way conversations by reaching out to us.

Event Tech

Martech for Circular CRM

A new generation of tech tools is emerging to support circular marketing.
As an affiliate partner to innovative martech companies, we can create your ideal circular CRM tech stack.

Speaker & Advisory Services

We run coaching, classroom training and speaker programs to promote the adoption of circular marketing, its methods and tools.

Ready to ignite your growth?

We help organisations like yours to run effective circular marketing programs.  If you’d like to see your marketing budget better invested, get in touch.

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