Ebooks

If you run a business (or want to) you’ll know that customers are everything. Making your brand stand out and mean something to buyers is a key ingredient of success.  This 60-minute ebook will equip you with the know-how you’ll need to make your brand work; to draw in more custom and increase customer loyalty. Read this if you are a business leader, you make decisions affecting the brand strategy of your business or your role is to market or sell products and services—and you want to know how to do it more effectively!

Your customers today Want-What-They-Want-When-They-Want-It and they don’t like to be sold to. To win them, you’re going to have to engage them in conversation—on their terms. When over 41% of the buying process today involves prospective buyers exploring what products or services are out there online to meet their needs and get their jobs done, your business needs to know how to make conversation. It might just become your greatest competitive advantage.
In order to succeed, you probably already know deep down that you can’t leave to chance that those conversational paths that lead to your door will ‘just work’.  You will need to plan, populate, orchestrate, automate, watch and tweak them; not just once, but time and again. This ebook offers guidance on how to engage with existing and prospective customers in conversation, profitably.

In a digital era, businesses operate on data. Much of their opportunity is programmed into inbound marketing schemas and their operational performance depends on data analytics to execute hundreds of decisions based on fact—not gut-feel—to fine-tune internal processes and minimize sales costs. This book is intended for business executives and departmental leaders that recognize a need to equip their organizations with the technology tools and operational behaviors required to become data-driven.  It includes cases stories, short sidebars on related ‘red flags’, hints and tips and a recommended 60-day action plan template. Taken together, we hope the ideas presented here will inspire you to realize the obvious rewards that rich data intellect can bring to our business.

This guide is intended for heads of departments, company secretaries, financial leaders, executives and members of the board.  It introduces the GDPR and its implications on how businesses and business people need to re-think how they operate, work with personal data and make decisions. It proceeds to offer insights into the challenges facing organisations to ‘ingest’ the GDPR into their day-to-day company operations and behaviors. It also includes a road-map for adoption based on good practices developed by data protection and organisational change practitioners; incorporating tools already embraced by a growing community of large and small enterprises across the United Kingdom.

This guide is intended for procurement professionals and office equipment decision influencers. It offers guidance on how to maximize the value of office laser printing (and equipment) investments and sign-posts what is ‘state-of-the-art’ and ‘best practice’ when it comes to choosing the best-fit office equipment solution for your enterprise.

This ebook is intended as a simple introduction to the subject of office workplace data security for business leaders, procurement professionals and office equipment decision influencers. It offers guidance on how to protect the office workplace. Much of the content originates from personal experience of working as part of the award-winning Canon Europe Security team from 2015 to 2019 and advising its customers and partners on how to leverage methods and technologies to improve data security in the workplace.

Your company needs to grow. But how are you meant to do that? As a consultant, Ian Tomlin has been at the forefront of helping businesses grow and overcome obstacles for over two decades working with organizations including Ernst & Young, Accenture, PA Consulting, Transport for London, The Energy Savings Trust and Canon Europe. He shares practical knowledge and methods to help you design and navigate an effective growth strategy for your business.