Strategy, Brand and Storytelling
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin.
Hello, I’m Ian Tomlin, CEO of Newton Day and I lead the marketing strategy and brand consulting team, performing the role of virtual CMO for a range of brands.
Marketing technology products will always be a challenging discipline, largely because it’s a constantly changing field. My career began in sales before shifting gear into marketing and business consulting. My interest lies in what makes technology work for people, and how the mechanics of markets and business management work to turn technology ideas into success stories.
During my 30+ years of marketing, I’ve had the fortune to work with some fantastic large corporations and exciting startup brands. Still today, I’m constantly learning.
The greatest buzz I get in this job happens when presenting back a brand story, pitch deck, or web landing page design back to a client, and they say something like, ‘That’s it! That’s us to a tea.’ It’s then when you know you’re on track to doing a great job for your client.
Marketing is a team game. That’s why I began Newton Day with my daughter and son in 2019, to create a marketing consulting business with competencies to both advise and deliver the full gamut of services now required by tech-centric businesses; from strategy and brand to product release–and everything in between.
When you’re ready to have a conversation, let’s talk. Ian.
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Services we offer
Business Model Design
When it comes to business models, many tech-centric companies – with the opportunity to also blend services – have options. Through this intervention, we will help you to frame your business model to optimize your opportunity.
Storytelling
Does your story resonate with your target market audience? How do you bring personality and simplicity to your message, clear out the clutter and make it compelling? Here, we will create a story to amplify your ability to win customers.
Brand Activation and Design
Does your brand reflect your business culture and personality? Is it iconic? In this activity, we will perfect, shape and activate your brand.
Product Strategy
Design a product strategy that maximizes its potential, finding the right balance of price, place and promotion
Product Launch Planning
We have released a wide variety of products in the UK, across Europe and beyond – helping businesses make the most of their new product releases.
Business Strategy
A well constructed and clearly articulated business strategy keeps everyone on the same page while maximizing workforce productivity.
Proposition Development
Using a blend of Blue Ocean, Proposition Canvas and Value Chain Mapping methods, craft a product or service proposition that helps your offer to shine.
Pricing Strategy
Through primary and secondary research we will work with your internal team to find the optimal pricing point and approach.
Go-to-Market Planning
We will work with your internal team to put together a go-to-market plan using Pragmatic Marketing principles.
SAMPLE Solution Packages
We offer a range of packages to service a variety of needs.
Scorecard Workshop
- Over 3 workshops we take your executive through a fast-track applied version of the balanced scorecard strategy alignment activity. This produces a strategy map of the organization and a scorecard describing objectives, portfolios, actions, and measures.
PRODUCT STRATEGY Workshop
- This is a 16-week program to put together a product strategy for a product or service line. Product strategies can take the form of a positioning agenda, a product launch, or the implementation of a go-to-market program plan.
Proposition Development
- The purpose of this activity is to shape a proposition for a product or service line and is usually supported by primary or secondary market research. The outputs of the activity include a series of content articles and a detailed report.
Business Model Strategy
- In this 6-week program, we work with management teams to formalize the business model design and pricing agenda for a product or service business line.
Storybook Development
- In this program, we work with executive teams to activate your brand, including the formulation of brand assets, brand story, website concept design, basic marketing materials including company profile, product or service brochure, mailer brochure and high-res logo and image assets.
Brand Activation
- In this program, we work with executive teams to activate your brand, including the formulation of brand assets, brand story, website concept design, basic marketing materials including company profile, product or service brochure, mailer brochure and high-res logo and image assets.