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STRATEGY & BRAND

Shaping strategy: Your opportunity to cut off all other options

Implementing a strategy is about making decisions.  The word DECISION comes from the Latin DE-CISION, which literally means ‘to cut off all other options.’  Setting a strategy requires leaders to make difficult decisions.  Every decision means cutting off other things you COULD be doing because you believe doing this ONE THING is the way forward.  It requires boldness, courage, and clarity of thought.  Sometimes, it helps to have outside help to build a better understanding of the choices, options, challenges, and opportunities.  Our strategy team will help you to set the framework for making the tough decisions.  Then, once you’ve made your tough decisions, we can help you to articulate and implement your actionable plan.

Be the one and only. Not a me-too.

Your brand logo.  It sums up your purpose, your ambition, your promise to customers.  In today’s world, it also have to be authentic. 

A great brand logo should be emblemic and stand-out with pride, be emblemic, always uncluttered, and consistently represented. 

Having a brand is one thing.  Turning your brand into something valuable is another.  At Newton Day, we help B2B tech companies visualize their brand, represent it through mixed media, and tell its story to the audiences that matter most to your enterprise. 

We tell your brand story

According to Wikipedia, ‘Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment.’ We’d agree.  Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. Telling stories is the way we share ideas and learn.

In business, every enterprise needs storytelling because it helps people (be they internal stakeholders, shareholders or customers) to learn new things, grasp difficult concepts, make sense of unfamiliar paradigms, and relate to your story.

It’s not WHAT YOU SAY, IT’S WHAT THEY HEAR.

Newton Day has a track record in making brand and product stories zing!

Every story should have a start, a middle and end.  Like any good book, your story should only have one story.  It’s also important to make sure you’re targeting the right audience, and using the right terms, not filling your content with Three-Letter-Acronnyms (TLA’s).  Like any marketing process, there’s a method to story-telling.  It’s a competency that takes practise, and experience must be based on good research and a foundation of background know-how.  That’s why it makes sense to work with people who understand technology, have experience of marketing it, and selling it.

OUR SERVICES

1. Understanding What Matters to Customers

The father of modern Management Consulting, Peter Drucker, said the purpose of every enterprise should be to make a customer.  We’d have to agree.  Knowing who your customers are, and what matters to them is central to maximizing your customer value and minimizing operating costs.  It allows you to focus on the things customers want to pay for.  We help organizations to get customer insight and apply it in the right way.  We use methods like Jobs-To-Be-Done (JTBD) research and Meet-the-Customer interviews in addition to traditional qualitative and quantitative methods.

2. Shaping Strategy

You can only have one strategy.  It requires cutting off all other options.  Those decisions demand deep thinking and lots of good insight.  It’s critical that decision makers are in full view of their choices, and the opportunities and risks they’re taking.  Understanding what matters most to customers is key.  We use techniques like Applied Balanced Scorecard, Hedgehog, Meet-the-Customer, Triple-Bottom-Line, and Inclusion Workshops to help you to get your strategy right first time.

3. Designing and Activating Stand-Out Brands

You can only have one strategy.  It requires cutting off all other options.  Those decisions demand deep thinking and lots of good insight.  It’s critical that decision makers are in full view of their choices, and the opportunities and risks they’re taking.  Understanding what matters most to customers is key.  We use techniques like Applied Balanced Scorecard, Hedgehog, Meet-the-Customer, Triple-Bottom-Line, and Inclusion Workshops to help you to get your strategy right first time.

OUR WORK