DIGITAL MARKETING AND SEO
Digital Marketing is something every business needs to do well. It’s the critical link that guides customers to your door.
Google has never been so influential. While there are alternative search engines, the way Google reads your website and posts is arguably the only opinion that matters. And like a fickle friend, Google changes it’s mind every now and then about how it interprets what you say. Understanding Google has become as (or more) important than understanding your customers. Without it, many of those future prospects will never reach you.
Newton Day is a marketing and innovation partner to B2B tech-centric companies and we supply a full-service portfolio to deliver and manage websites and social media for digital marketing, including SEO optimization of pages and assets.
For each of our clients, we design conversational journeys that guide customers to their door. We track the invisible customer path that begins when someone identifies a need (probably the result of some event in their life, or the life of their business), and ends in the purchase of a product or service to get the job done better.
Your website is a critical step along the way; a place customers go to find answers, and possibly even buy products. Websites today are a collection of unique landing pages, with each page a step along a particular learning journey for ‘someone.’ They must be designed with Search Engine Optimization (SEO) always in mind. Additionally, they need to have monitoring tools installed, so the behavior of visitors is known, and improvements can be made.
Mason Alexander and Eve Bluma lead our SEO team. Like to better understand how we can help? Get in touch.
Services we offer
Website Design & Build
We build audience and performance optimised content-light websites for B2B tech-centric companies that articulate their offer through the smallest number of words, neatly presently on elegantly designed pages. No fuss. No clutter. The viewing experience of each page is tested on desktop, tablet and mobile devices. Our design focus is on brand activation and an audience experience that focuses on journeys that lead to a Call-to-Action; the opportunity for our clients to identify their audience and start a sales conversation.
Website Design, Build and Run
Having implemented a website, sometimes it makes sense for us to run it, because it will require constant updating and iteration to remain relevant to your customers, and search engine spiders. Running a website includes platform management and updates, regular backups, staging sites, security certificates, tracking and reporting, the management and optimization of images and caching. More than anything else, it’s about content and remaining relevant.
For our SEO Essentials package, we provide a basic level of content publishing visibility and website management to maintain your web presence on mobile, desktop and tablet devices.
Our Standard service package includes blog posts, ads and web articles that keep your brand visible, while growing your online audience through social media.
Our Premium package adds heat maps, video and creative services along with comprehensive lead tracking and SEO management, often supplemented with Google Ads to fast-track your online results.
Reporting on digital marketing performance comes in a range of service levels, each designed to deliver insights appropriate to your needs.
Call to Action (CTA) forms are the key to generating sales leads from your website. We offer a number of integrations to optimize CTA transparency.
Optional heat maps allow site visitor behaviors to be visually interpreted, so the user experience and customer journey can be optimized.
Getting the most out of your website investment requires constant experiment. Split testing allows you to compare the performance of two page designs to let your users decide what works best.