Simplify Logo

REFRESHING BRAND IMAGE

Discover we helped the vendor management software software company Simplify Workforce reveal its people-centric business persona.

SIMPLIFY WORKFORCE is a developer of an award-winning Vendor Management System (VMS).

The company has a significant innovation advantage through its use of AI and best-in-class third-party software tools. Unlike traditional VMS, Simplify has moved their workforce management software to a Total Talent Management (TTM) ecosystem approach that embraces both indirect and direct sourcing through the same secure private-cloud technology platform.

They approached Newton Day to create a fresh look for its brand, with plans to expand to Europe, Asia and the Middle East.

The new design has a strong emphasis on originality, diversity, color and invention. The management team was keen to do something different and move away from the traditional blue corporate branding schemes so common in the tech industry. We also modernised their old logo for a fresh, streamlined look.

“Our original brand was very technology-centric.  We wanted to place more emphasis on our passion to deliver workforce innovation, not the tools used to achieve it.”

Simplify Workforce Project Lead

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