The biggest challenge big tech firms face is the fragmentation of customer experience and communication. Marketing works best when it’s joined-up.
We work with mature tech businesses to frame their marketing plans, optimize their customer value and engineer growth.
Our services for mature tech companies
Marketing
We offer our regular end-to-end digital marketing programming to large enterprise ‘as a service’
Word of Mouth
Companies don’t take PROOF seriously enough. Our Case Study System and process helps help large tech companies to formalize their approach to using customer evidence.
Digital Storytelling
We will help you to create a Customer Data Platform to tell your customer story through data.
Brand Authenticity
Your brand needs to be authentic. Marketing doesn’t work unless you are the type of company you claim to be. We can help you to maintain your brand authenticity (a process like any other).
Digital Platforms
Differentiating customer experience means everything. If you lack the means to build custom apps that personalize your brand value, we can help.
Digital Documents
We are pioneers in the use of digital documents to tell stories. We create rich media eBooks, Guides, RoI Calculators, Walkthroughs and more using digital documents.
More about what we do:
Tell your story through word of mouth
Customer reviews, testimonials and case stories are critical to sales success.
Buyers read an average of 10 online reviews before trusting a business, and positive reviews make 73% of consumers trust a local business more. Simply by displaying reviews on your website can increase conversion rates by 270%!
That’s why your business can’t leave the process of harvesting, managing and publishing credentials to chance. Our Credentials Service is supported by an online SaaS platform that will industrialize your approach to maximizing your customer voice to influence future buyers.
Benefits
Exponentially grow your credentials to:
- Increase website Call to Action activation
- Boost the impact of your online promotions
- Increase sales
The fragmentation of data across back-office systems can make it almost impossible for sales and marketing leaders to know how to focus their efforts and energy.
Our Customer Data Platforms (CDPs) bring clarity and focus to decisions that impact on sales performance.
Benefits
- Real-time appreciation of customer metrics
- Focus on your most profitable customer audience
- Align product and engagement approach to audiences, to design more impactful campaigns
- Remove demands on execs for reporting
- Understand your channel opportunities
- Bring clarity to your customer voice
Is your sales approach data driven?
Do you know which customer targets represent your best (most profitable) prospects? Post-cost of sale, are you actually making a profit on your deals?
Great brand, but is it authentic?
Every brand must have a purpose. What’s yours?
No-matter what your business size and dynamics, your brand needs to deliver on its promises—to do what it says it does. To be persuasive in your narrative, you need to deal with your back-office behaviors.
We work with your executive team to make sure the things your business says it does actually happen, thereby creating a platform for effective marketing conversations. Things like: workforce onboarding and learning, internal communications, reputation management, workforce recognition, appraisals, policies and processes, customer experience coherency, etc.
Benefits
- Reinforce your brand persona and story
- Increase volume/quality of stakeholder references
- Attract and retain the best people
- Improve the performance of your teams
Customer Experience Suffers WITHOUT a Digital Platform to Support it
Every technology business needs a stand-out online customer experience. That means adapting business systems and activities; to allow customers serve themselves, gain access to services 24/7, to enjoy the transparency of knowing what’s happening to their orders and enquiries.
Drill down and you’ll likely find that many of your business critical workflows soon move offline, requiring documents and humans-in-the-loop to deliver them.
We create digital platforms one app at a time to transform the digital opportunity; adopting hyperautomation methods and techniques to fast-track developments using codeless software tools built for large-scale enterprise adoption.
Your tailored digital platform will amplify the ‘uniques’ that exist in your value proposition.
Benefits
- Transform customer experience
- Reduce or remove human-in-the-loop and document processing costs
- Speed up time to value on solutions
- Reduce IT costs
- Better leverage the value of data
See examples of the work we do.