Transformational digital technology

Discover how we helped the HPaPaaS software company Encanvas build a new proposition to address business model orchestration.

Encanvas has been developing award-winning High-Productivity application Platform-as-a-Service (HPaPaaS) software for building enterprise-grade apps without coding – since 2006.

The management team recognized that, as a small player in a big pond with many bigger competitors, its future depended on disruptive marketing strategies that helped it stand out.  Being at the bleeding edge of technology innovation isn’t always easy.  The team faced a major marketing challenge, as most buyers weren’t familiar with HPaPaaS software, or what it can do for them.

The Encanvas management team decided its go-forward approach should be to focus on addressing problems that its buying audience understands only too well.

Eventually, following customer interviews and market research, the project team agreed to focus its efforts on enterprise forms applications and business model orchestration.

“We faced the difficult marketing challenge that customers don’t know HPaPaaS solutions like ours exist.”  Andrew Lawrie, CTO

Newton Day was appointed to create a new go-to-market proposition and activate it with marketing materials, digital presence and social media campaign.

Before the company could move into ‘sales mode’, the project team recognized through market investigation that a major inhibitor to sales was the time and effort needed to learn to use the software.  This led to the creation of an onboarding process and an eLearning Academy.  The Academy was also seen as a great way to raise the profile of the business to companies looking to learn about digital transformation technologies.

 

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