Digital Marketing
Insights on Business-to-Business (B2B) digital marketing methods, techniques and stories
Latest Articles
Our interest topics: #Digital Marketing, #B2B Digital Marketing, #Digital Marketing Methods, #Digital Marketing Agency
What is SONAR1?
SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Learn more in this article.
SEO Framing and Why It Matters
Every business needs to appear in search engine results for key phrases relating to its subject. More than this, they must be an authority on their subject. Learn more here…
Why Your Business Needs Its Very Own Storybook
A Strategy Storybook is business-critical for your enterprise because it captures, gains consensus and articulates answers to the most important that tell the story of your business. Find out more about it and how to create yours.
What is B2B marketing?
What CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era?
What is Conversational Marketing?
A function of marketing, Conversational Marketing describes the discipline of engaging an audience in one-to-one conversations at scale to create a customer
What is a Gift Reward Strategy?
In this article we describe what a Gift Reward Strategy is and why every marketing campaigns needs to adopt it as a tactic for success.
An AI wrote this: Why using AI writing tools in copywriting is harder than you think
AI writing tools are set to reimagine the way content is produced. But would they make a good fit for your businesses?
Grow Faster by Becoming a Market Disrupter
Many struggle to pin down what makes their offer unique. Blue Ocean Strategy is a great tool to determine what makes it competitive.
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Industry News
Please note: The insights provided in this section are commonly republished from third-party sources. Articles are the exclusive opinions of the authors. Newton Day Ltd accepts no liability for their accuracy or for any consequential impacts of any actions resulting from the use of this information.
What is SONAR1?
SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Learn more in this article.
SEO Framing and Why It Matters
Every business needs to appear in search engine results for key phrases relating to its subject. More than this, they must be an authority on their subject. Learn more here…
Why Your Business Needs Its Very Own Storybook
A Strategy Storybook is business-critical for your enterprise because it captures, gains consensus and articulates answers to the most important that tell the story of your business. Find out more about it and how to create yours.
What is B2B marketing?
What CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era?
What is Conversational Marketing?
A function of marketing, Conversational Marketing describes the discipline of engaging an audience in one-to-one conversations at scale to create a customer
What is a Gift Reward Strategy?
In this article we describe what a Gift Reward Strategy is and why every marketing campaigns needs to adopt it as a tactic for success.
An AI wrote this: Why using AI writing tools in copywriting is harder than you think
AI writing tools are set to reimagine the way content is produced. But would they make a good fit for your businesses?
Grow Faster by Becoming a Market Disrupter
Many struggle to pin down what makes their offer unique. Blue Ocean Strategy is a great tool to determine what makes it competitive.
Analysis
Why digital marketing has never been so important to B2B marketers
For many technology businesses and startups, ‘digital’ creates a barrier between sales teams and buyers.
At one time, outbound sales effort was driven by telephone introductions and face-to-face meetings. It’s far harder for firms to do this in the digital age. The challenge facing most companies is how to ‘get a foot in the door.’ Sales and marketing teams can still rely on relationships to forge introductions, but it has to be done thoughtfully.
Corporate buyers now complete most of their buying journey online BEFORE they contact a seller. It’s far more difficult for sellers to make introductions. Instead, they must work hard to attract buyer attention online, and do what they must to at least become a buying option.
To reach your audience successfully through website, press and social media channels, your campaigns will need to be joined up to a robust Search Engine Optimization (SEO) agenda. Additionally, your proposition will need to be more succinct, your audience more targeted, your message clearer – and you will need to be authentic; delivering on your brand promise.
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Newton Day is an all-in-one B2B marketing strategy agency. We design, equip and manage marketing and communications strategies to tell your story, amplified through conversations that are profitable. We also help businesses to create above and beyond customer experiences throughout their customer lifecycle, serving B2B technology, staffing and professional services companies around the world.
For more information, please get in touch.