Insights on Business-to-Business (B2B) digital marketing methods, techniques and stories
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Please note: The insights provided in this section are commonly republished from third-party sources. Articles are the exclusive opinions of the authors. Newton Day Ltd accepts no liability for their accuracy or for any consequential impacts of any actions resulting from the use of this information.
SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Learn more in this article.
Every business needs to appear in search engine results for key phrases relating to its subject. More than this, they must be an authority on their subject. Learn more here…
A Strategy Storybook is business-critical for your enterprise because it captures, gains consensus and articulates answers to the most important that tell the story of your business. Find out more about it and how to create yours.
What CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era?
A function of marketing, Conversational Marketing describes the discipline of engaging an audience in one-to-one conversations at scale to create a customer
In this article we describe what a Gift Reward Strategy is and why every marketing campaigns needs to adopt it as a tactic for success.
AI writing tools are set to reimagine the way content is produced. But would they make a good fit for your businesses?
Many struggle to pin down what makes their offer unique. Blue Ocean Strategy is a great tool to determine what makes it competitive.
Why digital marketing has never been so important to B2B marketers
For many technology businesses and startups, ‘digital’ creates a barrier between sales teams and buyers.
At one time, outbound sales effort was driven by telephone introductions and face-to-face meetings. It’s far harder for firms to do this in the digital age. The challenge facing most companies is how to ‘get a foot in the door.’ Sales and marketing teams can still rely on relationships to forge introductions, but it has to be done thoughtfully.
Corporate buyers now complete most of their buying journey online BEFORE they contact a seller. It’s far more difficult for sellers to make introductions. Instead, they must work hard to attract buyer attention online, and do what they must to at least become a buying option.
To reach your audience successfully through website, press and social media channels, your campaigns will need to be joined up to a robust Search Engine Optimization (SEO) agenda. Additionally, your proposition will need to be more succinct, your audience more targeted, your message clearer – and you will need to be authentic; delivering on your brand promise.
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