Digital Marketing

Insights on Business-to-Business (B2B) digital marketing methods, techniques and stories

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Our interest topics: #Digital Marketing, #B2B Digital Marketing, #Digital Marketing Methods, #Digital Marketing Agency

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Please note: The insights provided in this section are commonly republished from third-party sources. Articles are the exclusive opinions of the authors. Newton Day Ltd accepts no liability for their accuracy or for any consequential impacts of any actions resulting from the use of this information.

What is SONAR1?

What is SONAR1?

SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Learn more in this article.

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Why digital marketing has never been so important to B2B marketers

For many technology businesses and startups, ‘digital’ creates a barrier between sales teams and buyers.

At one time, outbound sales effort was driven by telephone introductions and face-to-face meetings.  It’s far harder for firms to do this in the digital age.  The challenge facing most companies is how to ‘get a foot in the door.’  Sales and marketing teams can still rely on relationships to forge introductions, but it has to be done thoughtfully. 

Corporate buyers now complete most of their buying journey online BEFORE they contact a seller.  It’s far more difficult for sellers to make introductions.  Instead, they must work hard to attract buyer attention online, and do what they must to at least become a buying option.

To reach your audience successfully through website, press and social media channels, your campaigns will need to be joined up to a robust Search Engine Optimization (SEO) agenda.  Additionally, your proposition will need to be more succinct, your audience more targeted, your message clearer – and you will need to be authentic; delivering on your brand promise.

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Newton Day is an all-in-one B2B marketing strategy agency. We design, equip and manage marketing and communications strategies to tell your story, amplified through conversations that are profitable. We also help businesses to create above and beyond customer experiences throughout their customer lifecycle, serving B2B technology, staffing and professional services companies around the world.

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