EDITORIAL & COPYWRITING SERVICES
“The picture alone, without the written word, leaves half the story untold.”
Storytelling is fundamental to the craft of a digital marketer.
Marketing today relies on storytelling to connect to the audiences that matter. Your audience is never a constant. It is forever changing in its habits and tastes. An aspect of storytelling, never to be forgotten, is to know your audience intimately, and paint a picture in words that resonates on a personal, intimate, meaningful level.
The team at Newton Day are experienced technical writers with a familiarity with social media and the tastes of online audiences. Even then, we invest considerably in research and study into the world’s of our clients to get to grips with what they do, why they do it, and who they serve.
From public relations and ghostwriting support for tech founders to corporate brochures, white papers and web content, we offer a full service technology-centric copywriting service.
Our core knowledge competencies span business management, digital transformation, cloud computing, Internet of Things, enterprise computing, ERP, workforce and talent, fin-tech, office tech, payments industry, SaaS solutions, Shared Service Centers (SSCs), professional services and outsourcing.
A key strength to our editorial portfolio is our testimonials writing service and SaaS system. We help organizations to transition from ad-hoc case study development to formulating an always-on program to take the subject of credentials seriously.
Our Editorial team is lead by Erica Tomlin and Chloe Mumford.
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Services we offer
Content Writing Programs for Social Media and Web
For our clients we provide retainer based programs for managing and authoring relevant, audience specific content that aligns to campaign priorities and strategic goals.
Great Reads (Newswire Service)
Our Great Reads newswire service aggregates and re-distributes the most relevant news content published on the key interest topics of our client, often circulated on Intranets and used as an enrichment resource for social media content.
Rich Media Cornerstone Content
We have developed rich media platform to streamline the publishing of high-quality rich media documents like e-books, brochures and pitch-decks. Produce high quality interactive rich media materials available online via secure URL links.
Testimonials Service & System
For our testimonials service, we plan, interview, write, manage, edit and publish testimonials, case studies and quotes positive quotes for clients; all supported by an always-on SaaS platform to manage schedules, actions, assets, authority, and resources.
Market / Product Launch Reports
We research and author reports and content for product launches. Our senior consultants can provide oversight on qualitative and quantitative research projects and ghost write reports for clients.
We produce corporate materials such as 2-page capability statements, investor decks and PR prospectus articles.
Brochures & Infographics
Brochures and infographics continue to be useful as supplemental resources for sales and marketing campaigns. From DL pocket brochures to direct mail, we do the lot.
Still a useful format for factually based knowledge sharing, we design and write white papers.
For busy senior executives, finding time to write blog articles is a pipe dream. Our experienced ghostwriters can take the load and help to bring your story to market faster.