The Four Phases of B2B Tech Sales

Are you concentrating your spend on the least probable marketing projects?  There are not one but four phases to the sales lifecycle. How many are you leveraging in your marketing plan?  One of my biggest frustrations as a B2B tech marketer is the way so many tech...

WHAT IS SONAR1?

SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Where SONAR1 Came From SONAR1 was developed through the customer...

SEO FRAMING AND WHY IT MATTERS

Search Engine Optimization (SEO) and its role in Conversational Marketing The Google search used by millions of people every day is the most popular method on the planet to learn something new.  It is the teacher of successive digital generations.  But...