Mar 15, 2022 | Brand Strategy, Conversational Marketing, Marketing Strategy
Businesses rely on case studies and testimonials to build trust with their audience. Of all the things a good case study can do for you, trust is arguably the key driver for investing time and money to build a pot of persuasive credentials. If a customer doesn’t...
Dec 1, 2021 | Brand Strategy, Marketing Strategy
Every startup business runs short on funds, and time. When you’re a founder and you’re spreading your time thin, how do you do ‘enough’ to keep the marketing plate spinning? These are the 6 essential startup marketing steps every effective startup needs. 1: Create a...
Nov 18, 2021 | Brand Strategy, Marketing Strategy
Fail to plan, plan to fail—but when you’re in the early days of running a tech startup, founders are short on time (and there’s a lot you still don’t know about your customer audience, your product offer, and how to run a business), what do you need to...
Aug 18, 2021 | Brand Strategy
Tone of Voice — How you say, what you say. In our previous article, we explained what tone of voice means and why it matters. This time, we offer up some tips on how to establish your own tone of voice for your business. To start off, here are a couple of examples of...
May 5, 2021 | Brand Strategy, Marketing Strategy
What is Beachhead Strategy? The term beachhead is derived from a military strategy that advocates that, as you are approaching an enemy territory, you should plan and focus all your resources on winning a small border area that becomes a stronghold area from which to...
Jan 6, 2021 | Brand Strategy
Every business needs a purpose behind its brand to explain to its workforce, investors, customers, prospects and partners why it exists. Today, more than ever, buyers are influenced by the ‘WHY’ of your business—and how your business contributes to society. How...
Apr 24, 2020 | Brand Strategy, Conversational Marketing
A MESSAGE TO TECH START-UPS I want to encourage you to think about the journey you’re asking your customer to take–from the moment they come across your website, or product, to the point they try it, if not buy it. Businesses spend a fortune developing...
Apr 3, 2019 | Brand Strategy, Conversational Marketing, Marketing Strategy
Over the past 6 months, I’ve made it my mission to interview over two dozen business leaders and senior marketers from a range of industries including motor trade, office tech, manufacturing, healthcare, government, recruitment, professional services, and hi-tech....
