Marketing Strategy Insights
Read news on Business-to-Business (B2B) marketing strategies, and how to build and execute them
Latest Articles
Our interest topics: #B2B Marketing Strategy, #B2B Marketing Strategy News, #B2B Marketing Strategy Agency
Setting out your B2B marketing strategy for 2022
In this article, we look at what challenges marketers might face this year and how to set out your new B2B marketing strategy for 2022.
6 Marketing Steps for an Effective Startup
Building the basics of a startup marketing strategy needn’t be difficult. These are the 6 marketing steps that every effective startup needs.
Tech Startups: Fail to Plan, Plan to Fail
In the early days of running a tech startup, you’re likely running low on time and knowledge. So what do you need to build into your plan?
Industry News (Updated Monthly)
Please note: The insights provided in this section are commonly republished from third-party sources. Articles are the exclusive opinions of the authors. Newton Day Ltd accepts no liability for their accuracy or for any consequential impacts of any actions resulting from the use of this information.
A customer-centric approach to marketing in a privacy-first world
Discover – Growing limits on the use of customer data cannot simply be circumvented through technical solutions.
Analysis
Why a B2B Marketing Strategy Matters
Audience drivers are the fundamental difference between B2B and B2C marketing.
With a consumer audience, individuals make selection decisions based more on emotional drivers such as desire, greed, and those factors that drive self-worth.
In a B2B context, our audience is made up of people who are more commonly influencing buying decisions on behalf of an organization. In most cases, individuals making the decision are more interested in the level of influence any decision has on their status in the company, opportunity for promotion, averting risks of being demoted, etc. It’s harder for marketers to influence buyer influencers based on their individual passions and desires. While emotions are never bubbling too far from the surface of any decision, buying influencers are going to want to prove they are making the best decision on behalf of their employer. Therefore, we’re having to deal with a ‘once removed’ influencer that wants to show they have made a rational decision.
At one time, outbound sales effort was driven by telephone introductions and face-to-face meetings. It’s far harder for firms to do this in the digital age. The challenge facing most companies is how to ‘get a foot in the door.’ Sales and marketing teams can still rely on relationships to forge introductions, but it has to be done thoughtfully.
To reach out to your audience successfully you will need a well-designed strategy. To make conversations profitable, and turn marketing spend into a sustainable sales pipeline, you will need to design and equip an effective conversational journey. Your proposition will need to be more succinct, your audience more targeted, your message clearer – and you will need to be authentic; delivering on your brand promise.
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Newton Day is an all-in-one B2B marketing strategy agency. We design, equip and manage marketing and communications strategies to tell your story, amplified through conversations that are profitable. We also help businesses to create above and beyond customer experiences throughout their customer lifecycle, serving B2B technology, staffing and professional services companies around the world.
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