Marketing Strategy
Insights on B2B marketing strategies and insights on how to build and execute them
Latest Articles
Our interest topics: #B2B Marketing Strategy, #B2B Marketing Strategy News, #B2B Marketing Strategy Agency
Case study benefits – the importance of trust
Businesses rely on case studies and testimonials to build trust with their audience. Of all the things a good case study can do for you, trust is arguably the key driver for investing time and money to build a pot of persuasive credentials. If a customer doesn’t...
Setting out your marketing strategy for 2022
In this article, we look at what challenges marketers might face this year and advise you on how to set out your new marketing strategy.
6 Marketing Steps for an Effective Startup
Building the basics of a startup marketing strategy needn’t be difficult. These are the 6 marketing steps that every effective startup needs.
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Industry News
Please note: The insights provided in this section are commonly republished from third-party sources. Articles are the exclusive opinions of the authors. Newton Day Ltd accepts no liability for their accuracy or for any consequential impacts of any actions resulting from the use of this information.
WHAT IS SONAR1?
SONAR1 is a methodology to formalize inbound marketing activities to turn ‘surfers into buyers’ through the application of conversational marketing methods and conversational path principles. Learn more in this article.
SEO FRAMING AND WHY IT MATTERS
Every business needs to appear in search engine results for key phrases relating to its subject. More than this, they must be an authority on their subject. Learn more here…
WHY YOUR BUSINESS NEEDS ITS VERY OWN STORYBOOK
A Strategy Storybook is business-critical for your enterprise because it captures, gains consensus and articulates answers to the most important that tell the story of your business. Find out more about it and how to create yours.
What is B2B marketing?
What CEOs should realistically expect from their B2B marketing leader (and spend) in a digital era?
Tech Marketing Plan for 2020
Leading the sales and marketing agenda for a tech company or tech startup business? Thoughts moving towards writing your tech marketing plan for 2020? Here are some ideas from the Newton Day team on what you can do differently in the New Year to power sales results.
Best Way to Cut B2B Marketing Spend?
Are you expecting UNREALISTIC RESULTS from your lead B2B marketer? What should CEOs realistically expect from their B2B marketing leader (and spend) in a digital era?
What is Conversational Marketing?
A function of marketing, Conversational Marketing describes the discipline of engaging an audience in one-to-one conversations at scale to create a customer
Top 3 Priorities B2B Marketers Can’t Ignore
Considering your marketing priorities? These are the top 3 survival factors B2B marketers can’t afford to ignore.
Case study benefits – the importance of trust
Businesses rely on case studies and testimonials to build trust with their audience. Of all the things a good case study can do for you, trust is arguably the key driver for investing time and money to build a pot of persuasive credentials. If a customer doesn’t...
Testimonial Video Platform Review 2022
Testimonials are key to win over potential customers. We provide an unbiased overview of the best video testimonials platforms for business.
Top 10 LinkedIn Hints and Tips
Read our latest LinkedIn messages and script ideas, handy when you want to connect with someone on LinkedIn.
Analysis
Why a B2B Marketing Strategy Matters
Audience drivers are the fundamental difference between B2B and B2C marketing.
With a consumer audience, individuals make selection decisions based more on emotional drivers such as desire, greed, and those factors that drive self-worth.
In a B2B context, our audience is made up of people who are more commonly influencing buying decisions on behalf of an organization. In most cases, individuals making the decision are more interested in the level of influence any decision has on their status in the company, opportunity for promotion, averting risks of being demoted, etc. It’s harder for marketers to influence buyer influencers based on their individual passions and desires. While emotions are never bubbling too far from the surface of any decision, buying influencers are going to want to prove they are making the best decision on behalf of their employer. Therefore, we’re having to deal with a ‘once removed’ influencer that wants to show they have made a rational decision.
At one time, outbound sales effort was driven by telephone introductions and face-to-face meetings. It’s far harder for firms to do this in the digital age. The challenge facing most companies is how to ‘get a foot in the door.’ Sales and marketing teams can still rely on relationships to forge introductions, but it has to be done thoughtfully.
To reach out to your audience successfully you will need a well-designed strategy. To make conversations profitable, and turn marketing spend into a sustainable sales pipeline, you will need to design and equip an effective conversational journey. Your proposition will need to be more succinct, your audience more targeted, your message clearer – and you will need to be authentic; delivering on your brand promise.
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Newton Day is an all-in-one B2B marketing strategy agency. We design, equip and manage marketing and communications strategies to tell your story, amplified through conversations that are profitable. We also help businesses to create above and beyond customer experiences throughout their customer lifecycle, serving B2B technology, staffing and professional services companies around the world.
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