Brand & Storytelling
Insights on Business-to-Business (B2B) branding and storytelling
Latest Articles
Our interest topics: #B2B Brand, #B2B Storytelling, #B2B Brand Agency, #B2B Storytelling Agency
Case study benefits – the importance of trust
Businesses rely on case studies and testimonials to build trust with their audience. Of all the things a good case study can do for you, trust is arguably the key driver for investing time and money to build a pot of persuasive credentials. If a customer doesn’t...
6 Marketing Steps for an Effective Startup
Building the basics of a startup marketing strategy needn’t be difficult. These are the 6 marketing steps that every effective startup needs.
Tech Startups: Fail to Plan, Plan to Fail
In the early days of running a tech startup, you’re likely running low on time and knowledge. So what do you need to build into your plan?
Analysis
Why Your Brand Matters
Brand matters because it is the manifestation of a company’s customer value. Some would go further, to say it is the essence of what makes a company special to its customers and stakeholders.
In the digital age, it’s harder to come up with a great brand. This is partly because most businesses are required to operate in a global market that’s already congested. Domain names have become more important, and finding a domain name that works for your business won’t be easy.
Creating a brand strategy for your business is a non-trivial challenge. Your agenda will need to go further than designing a memorable (and hopefully iconic) logo. To work, brand strategies must be embedded into the norms of behavior of the organization they serve. The most probable reason why customers will feel disappointed in your brand will be the result of a human failure to deliver on your brand promises.
Buyers want brands to be authentic, a genuine reflection of how a company works, and delivers on its brand promises.
This has become more important more recently, as consumers care more about the values and behaviors of the brands they invest in than ever before.
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Newton Day is an all-in-one B2B marketing strategy agency. We design, equip and manage marketing and communications strategies to tell your story, amplified through conversations that are profitable. We also help businesses to create above and beyond customer experiences throughout their customer lifecycle, serving B2B technology, staffing and professional services companies around the world.
For more information, please get in touch.