Find answers to your frequently asked questions on this page about Newton Day and the subject of conversational marketing.

Q. What is conversational marketing?

A. Conversational Marketing is the discipline of creating customers through one-to-one conversations utilizing the various communications channels open to digital marketers. Sometimes, webchat and chatbot vendors scope down use of the term to promote their very specific discipline of online conversational chat technologies — which is unhelpful!

Q. What sort of business is Newton Day?

A. Newton Day is a marketing group that supports a range of branded businesses all committed to the subject of conversational marketing and uniquely positioned to help your business maximize its growth opportunity through digital conversational marketing. Within its organization exist advisory-led, delivery and orchestration teams to manage the complete life-cycle of conversational marketing on behalf of its clients.

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